It seems Microsoft have finally chosen to halt development of the much greatly under-performing Zune media player, in a report published by Bloomberg. Is this a wise decision to cut off their portable media player?

We think so. Sure, the Zune has had its fair share of sales and use but for Microsoft to take the mobile competition seriously and contend with all guns blazing, they need to step up their game and increase development efforts with WP7. While the product line has suffered, the software and service has been a slight-success with the additional coverage on the Xbox 360 and WP7 platforms.

Included in the report, Bloomberg states that Microsoft will continue to sell existing models of the Zune, but will not introduce anything new. What do you think of this latest move, and do you believe it will have a positive effect on Windows Phone 7 development?

Source: Bloomberg; via BusinessInsider