First Mixer ad proves feline eSports should definitely be a thing

It turns out our feline friends may be good for more than smug looks and cuddles after all. Following up on its recent rebrand from Beam, Microsoft's Twitch competitor, Mixer, has outed a humorous new ad that shows just what kitty is up to when you leave the room. Check it out below:

Microsoft promised a big marketing push for the newly rebranded service, and it looks like this ad sets the tone for what we can expect. And while we can't promise kitty will truly have your back should you leave the room in the middle of a virtual firefight, it's a good thought anyway.

As for the cat in the ad: someone get that feline an eSports deal!

Dan Thorp-Lancaster is the former Editor-in-Chief of Windows Central. He began working with Windows Central, Android Central, and iMore as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl

  • Time to get a cat 🐱 cause I need a lot of help with my gaming.
  • Time to get a cat 🐱 cause I need a lot of help with my gaming.
  • Not really sure how effective this ad is.
  • I love that yesterday everyone was upset about the changes due to the fact that Microsoft never markets their products and now that there is an ad out there's no comments at all. Well done Mixer/Microsoft! The site looks amazing and I like the new improvements.
  • Hi, Jeffery.  Well said. everyone loves Cat videos.
  • Put it on TV, then we're talking about something.
  • Knowing a bit about marketing - Mixer is a horrible name.   With this big world, I know it is hard to find a unique name... But using a name that is a common word, is very bad SEO (Search engine optimization). If I go to Google and type in Mixer. Guess what's coming up... Not this.