Gartenberg experiences carrier anti-WP7 bias, 'Tattletale site making progress

We've been covering the seeming anti-Windows Phone/Microsoft bias that local carrier stores have been exhibiting for awhile now--namely that sales reps are giving the shaft to WP7 and instead are pushing Android or the iPhone, sometimes even with falsehoods or misinformation.

To validate the issue further, tech-guru and Gartner industry analyst Michael Gartenberg has recently experienced this behavior first hand. From Twitter (1, 2):

"At VZW and ATT stores to compare plans, both steered me to iPhone and Android devices...In both stores when asked about #WP7 was told "you don't want that". In one instance was "corrected" & told it was called Windows Mobile"

Yikes. Seems it's not too hard to get a bad sell on Windows Phone these days, despite the promise of "Mango". In reaction, Apple guru John Gruber of 'Daring Fireball' fame, sympathetically noted "This sort of dismissive treatment can be devastating to a platform. This was the problem facing the Mac during the ’90s.". Indeed. There's a certain irony here.

However, there is some good news here, namely that all of this attention and the website Windows Phone Tattletale has perked Microsoft's ears. The creator of 'Tattletale, Robert McLaws. Tweeted this just recently: 

"Just had a fantastic conversation with someone at Microsoft about #wp7 #retailfail. Great things are happening. Stay tuned!"

Followed by

"By the way, Microsoft has heard all your reviews loud and clear. You *are* making a difference, so please, keep secret shopping!"

Perhaps Microsoft will start using some leverage on their carrier partners for better results? Clearly these aren't isolated cases, but signs of a larger problem that Microsoft will have to battle. At least the giant appears to be finally flinching. All we know is Microsoft better have a serious game plan for this fall and "Mango", after all, it deserves it.

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007, when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and watches. He has been reviewing laptops since 2015 and is particularly fond of 2-in-1 convertibles, ARM processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.