Google to Compete Directly with Windows Mobile
The oft-rumored, pratically fabled Google Mobile Phone isn't what many thought it would be. The rumors were all over the map, so much so I avoided writing about it because it was difficult to ascertain even a tiny clue about what was going on.
Well, now we know. Google isn't making the hardware. They're making the software. They're going to compete directly with Windows Mobile, on very much the same business model: make the OS and let hardware people make the phones. The only difference is that, much like their internet offerings, the OS will be free, likely subsidized by ads:
Read: For Google, Advertising and Phones Go Together - New York Times
Analysis after the break, go getchyer panic and then getchyer happy thoughts: click the "read more" link.
Right now everything feels quiet, like a calm before the storm, like sitting in a foxhole on a foggy morning, like sitting in a jeep on a lost island and watching a cup of water ripple - the T-Rex is coming.
Microsoft has been viewing Google as their main competition for a long time now. If that feeling wasn't cemented before, it is now.
I really hope that this doesn't mean I won't be able to use GrandCentral someday.
Why It's Good for Windows Mobile Users
Now, the bright side for Windows Mobile lovers - there are a lot of bright sides.
Writing a Smartphone operating system is hard. So hard that, at least up to this point, Apple has taken a flyer on it and developed a closed-system that doesn't offer an SDK (we got your SDK right here (opens in new tab)), or cut and paste. It's a supercharged-feature-phone, but not (yet) a smartphone (opens in new tab). Heck, Palm has been saying they're developing something nearly identical to what Google is talking about for years now and they're still 12-18 months away from releasing anything. The point is that will take a long time before Google's featureset will be comparable to Windows Mobile.
Competition is good, despite what people are fond of saying about Microsoft's embrace and extend philosophy. In fact, there's so much growth potential in the smartphone space, anything that grows the market will grow it for everybody (at least for now). The rising tide raises all ships metaphor (opens in new tab) still applies.
Free (with ads) sounds scary. But I, and I think a lot of other people, will pay a little more for keeping our precious smartphone screen real-estate ad free, thanks.
I really and truly do hope that Google achieves their goal "to loosen the control of carriers." That helps everybody. Carriers (opens in new tab) are (opens in new tab) evil, really really evil (opens in new tab) . Google's motto is "don't be evil." Carriers could learn from that.
Bottom line: It's still the software, stupid (opens in new tab), which I wrote in response to a round of Google rumblings back in July:
Get the Windows Central Newsletter
All the latest news, reviews, and guides for Windows and Xbox diehards.
By Jez Corden