Microsoft joins forces with other tech giants to create next-generation video format
Microsoft has joined forces with six other industry giants, including Google, Amazon, and Mozilla, to form the Alliance for Open Media. The alliance's main goal is to work together to create new open source formats and codecs for online video, audio, and other streaming media.
In all, the Alliance for Open Media is made up of Amazon, Cisco, Google, Intel, Microsoft, Mozilla, and Netflix. Each member will contribute its expertise to an initial project in an effort to create an open, royalty-free "next-generation" video format that adheres to the following:
- Interoperable and open;
- Optimized for the web;
- Scalable to any modern device at any bandwidth;
- Designed with a low computational footprint and optimized for hardware;
- Capable of consistent, highest-quality, real-time video delivery; and
- Flexible for both commercial and non-commercial content, including user-generated content.
It will definitely be interesting to see if the combined might of these tech giants can succeed in creating widely adopted codecs for online media consumption. While the initial list of founding members already includes some of the biggest names in tech, we could see other tech titans join in the future.
Source: Alliance for Open Media; Via: The Next Web
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Dan Thorp-Lancaster is the former Editor-in-Chief of Windows Central. He began working with Windows Central, Android Central, and iMore as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl.
... wait, what was that? We used that name already? @#!$#%^%&^^*&$%
They are corporations. They don't have feelings. Posted via the Windows Central App for Android
*included for phone too
That's how Apple make it
The other day, I tried to play a h265 encoded 720p file on my phone Lumia 730 WP8.1 but the processing probably isn't supported by SD410 Adreno 305 and other current generation SoCs(I presume). Then I tried to play a downloaded streaming content that was packaged as .webm and Movies&TV app on W10 mobile gave an error of unsupported format. And according to one MS edge developer, they are still considering supporting it for edge, meaning no support for edge = no native platform support. I do hope they decide to support it though and also bring extension support to mobile Edge as well. Finally, we all know .mkv packaging isn't supported natively in WP8.1 though Microsoft acknowledged to supporting it natively in Windows 10. I've still to confirm it though. All in all, Microsoft needs to support h264/h265 encoding/decoding natively. Also, they need to support at least these below mentioned packages natively for the following formats:
1) .wav, .mp3, .flac and other audio formats for streaming and offline playback.
2) .flv and .webm and others for online and downloaded video streaming content.
3) .mkv, .mp4, .avi and others for video playback.
"google-joins-forces" but the title says Microsoft joins ...