HTC continues on its downward spiral
HTC has published its financial results for Q3 2012, showing a continuous fall in revenues that we've witnessed through previous reports. The company braced itself for a tough Q3 and revenues were expected to be in the region of NT$70-80 billion for this quarter. Hitting the nail on the head in the estimation, HTC's net revenue was $2.397 (NT$70.2 billion) for the months July through September, down from $3 billion (NT$91.04 billion) in Q2.
Net income after tax is reported at $133 million (NT$3.9 billion), which is down from $247 million (NT$7.40 billion) in the previous quarter. According to Bloomberg calculations, numbers published in today's financial report represent a 48% drop in revenues over the past year. It could be worse, at least the company fell within the forecasted net revenue window for Q3. Due to the nature of the beast, Android is proving to be a battleground for OEMs to compete against one another.
HTC is set to unleash the 8X and 8S Windows Phones later this fall once Apollo has launched, which the company hopes will regain market within the Microsoft eco-system with the HTC 8X labelled as a highlighted Windows Phone by Microsoft. The manufacturer has been caught in the middle between pushing against Samsung on Android and fighting off Nokia with Windows Phone. Luckily, Samsung appears to be not only on the fence with Windows Phone, but in the tropical tundra in a neighbouring garden. This will provide room for HTC to wiggle, should it be able to hold up against the Finnish mobile phone giant.
We'll have to see how HTC markets both its Windows Phone and Android offerings, and how the company can possibly turn this downward spiral into financial gain. For the time being, it's a familiar headline we're used to within the Windows Phone community.
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