IDC: Bright future for Windows Phone with 10 percent of the global smartphone market by 2017
The latest predictions from the analysts at IDC see steady growth for Windows Phone, picking up 10% of the global market share by 2017
Windows Phone is on the up, even if not everyone agrees. Microsoft and Nokia have been working hard to build market share in multiple markets, including the all-important US. Recent data collected by Kantar Worldpanel claims increasing sales for Windows Phone, especially in emerging markets like Mexico. But the bigger picture of market share is a different story since numbers are relative.
IDC has released its predictions for how it sees the smartphone market to be shaped in 2017, putting Windows Phone comfortably in third and closing the gap on Apple's iOS.
Vendors are forecasted to ship more than 1.8 billion mobile phones this year, which is expected to increase to over 2.3 billion mobile phones in 2017. That's some volume. What about smartphones? IDC predicts smartphone shipments to grow 40 percent year-on-year to more than 1 billion units this year. This growth in the smartphone biz is largely due to steep subsidies from mobile operators and a surge of low-end hardware. Prediction for 2017? 1.7 billion smartphones to be shipped.
The more interesting question though pertains to how operating systems breakdown, which IDC does as well.
Trajectories for mobile operating systems
The above chart shows the company's predictions on how the smartphone market will look like in 2017 - Windows Phone branching off from BlackBerry and catching up to iOS, while Android loses some of its substantial lead. Ramon Llamas, Research Manager with IDC's Mobile Phone team, added the following:
It's clear to everyone Android won't be challenged anytime soon, especially with the backing of Samsung. Apple will attempt to launch a lower-cost iPhone to tempt consumers who may not wish to fork out for the expensive iPhone price tag, though it remains to be seen how effective this strategy will be against Microsoft and Nokia who can reach lower price points.
Windows Phone is predicted to solidify its third position and steady growth for the first-half of 2013 has been promising, especially with headlines such as the 15 percent captured in Vietnam. Small steps to compete in the marathon.
Get the Windows Central Newsletter
All the latest news, reviews, and guides for Windows and Xbox diehards.
Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.