iPhone 4.0 borrows multitasking from Windows Phone 7, upps Exchange

Spent the afternoon checking out the iPhone 4.0 announcement at TiBP.com, and a few upgrades have been, erm, "borrowed" from Windows Phone 7, it appears. Basically, the iPhone's new multitasking works in much the same way, saving an app's state before hopping out of it and into another one. Hardly revolutionary, Apple.

One thing we are a little jealous of, however, is the ability to sync with multiple Exchange accounts. That's something Windows Mobile never managed to so, and Palm finally managed to do it with the Pre. So there's one with have to give to Cupertino. There's also improved enterprise (read: business) support. We'd expect Microsoft to be on the forefront of that, too, with Windows Phone 7, given that depth of Exchange in business. So, no biggie there.

All in all, an interesting show, but nothing to make us really worry about Windows Phone 7 being dead before it gets off the ground.

Update: Oh, and how did we forget this: Folders?!?!? Really, Apple? That's so Windows Mobile 5. And "intelligent naming"? What does that even mean?

Phil Nickinson

Phil is the father of two beautiful girls and is the Dad behind Modern Dad. Before that he spent seven years at the helm of Android Central. Before that he spent a decade in a newsroom of a two-time Pulitzer Prize-finalist newspaper. Before that — well, we don't talk much about those days. Subscribe to the Modern Dad newsletter!

  • That was my first reaction to iPhone's implementation! We could replace their "background apis" with winmo7's "hubs" and we have a similar way in having the apps run "in the background"
  • It's not even hubs, iPhone OS4 doesn't have anything like that. This is 7, yes, ironic, 7 specific APIs that always run in the background that devs can access. Off the top of my head there's audio, zomg WP7 has this as well, they talk about Pandora, hey, didn't MS talk about Pandora often as well? A VoIP API, so skype works now in the background. Push notifications? That was always there wasn't it? And a few others. Point is, it's specific tasks/APIs, not true, full-on, multitasking. MS matches this now, I think, and can simply open up more background APIs if they want to.
  • Funny, Android has been multitasking this way since 1.0. Search for Androidology on YouTube and you'll see this truly isn't new. Of course, Apple will convince everyone they did it first, along with with the wheel and sliced bread.
  • It does save states but it also uses background services if i heard correctly, so it would be able to mimic full multitasking for some apps that need it. It also allows the app to finish a particular task before closing. WP7 allows for background services but i'm not sure on the second point.
  • Yes, that's one of the 7 background APIs, "task complition", Maybe MS has something like this already? I really don't know what background APIs/services (w/e you wanna call them) WP7 has open to 3rd party apps atm. But it should be there I think. As we know a WP7 app will save it's state when you move out of it, but it can't do that if it's already in the middle of doing something else, there's gotta be a point where it finishes it's current task THEN can do the task of saving it's state. Just my guess though. Need some WP7 devs in here.
  • Their iPhone OS 4.0 makes it clear that it will end up being a WP7 vs iPhone battle this holiday season. In the end it will come down to marketing. I particularly loved Steve's ridiculous comment on compeititors would love to have 3.5K apps in a single year. Can't wait for WP7 to smash through that barrier at launch!
  • 1) I have a guess about who signs your paycheck. 2) If it's going to come down to marketing, the iPhone will win. It's already won. It has years on WP7. Apple will make ads touting its multitasking, it's e-reader app, etc. The battle is over before it even begun.
  • Really people? "Can't wait for WP7 to smash through that barrier at launch?" Don't we have better things to do than snipe at MS for not having something or Apple not having something? Is that "fun"? iPhone 4.0 looks nice and hopefully will push WinMo 7 to be nicer than before. Thankfully, MS has tightened up the hardware requirements and forced the hardware manufacturers to make one or two really good models instead of 500 junk pieces that have no ability to upgrade. Hopefully MS is smarter this time and will let you update the OS regardless of what the hardware manufacturer/carrier would want. iPhone is making it work and it's good to see 4 is going to keep that going and push boundaries. Whether Google, Apple, or MS - I don't care. I'm glad to see mobile phone space finally living up to what it could be. Who cares about this fanboy crap? If it makes MS get its act together, then I guess I'm for it. But you seem to be lacking or hurting if you're "celebrating" MS and dissing Apple when the former hasn't really done anything yet while the latter has.
  • Not sure I agree with how the changes are being downplayed, they look to really show up what we know so far of WP7, apple's implementation will work smoothly and knowing MS they will find a way to make WP7 look even more unattractive by the time it launches. I am personally not holding out much hope for WP7, by the time it launches google would have responsed as well, increasing the functionality gap even more. I guess MS being in 4th place behing google, apple and Nokia is the best they will achieve, assuming RIM doesnt pull something special out of their hat then it could be 5th or worse....
  • You do realize that RIM has more marketshare than Apple right? I'm fine with folks gushing over whatever smartphone they own-- to each their own, but at least make some effort to keep your facts straight. That fact being that Apple is NOT the most popular smartphone on the market. It's Blackberry, and by far: http://arstechnica.com/gadgets/news/2010/02/google-makes-biggest-gain-in... If you're too lazy to click, just know that RIM leads the pack with 41.6%, and Apple is in second place with 25.3%.
  • Uh, way to ignore that 3rd party apps can still process and play audio in the background. They specifically pointed out Pandora, which MS has specifically said won't work.
  • Initially Pandora didn't work that way on the iPhone either. Apple has since changed that and that is why Pandora recoded their app. The same will happen with WP7 by the time devices launch this fall.
  • Can I get a copy of that crystal ball? MS has specifically said that Pandora will NOT run in the background.
  • It is called sound business sense. You do not promote and tout Pandora as a featured app during announcements and then let your chief rival outdo the implementation before you go to launch when it can be avoided simply by allowing Pandora background access. They wouldn't even need a single day to change their code.
  • Please see my engadget link below.
  • Now you're just making shit up. Pandora has been specifically mentioned by Microsoft as an example of something running in the background while you do other shit.
  • You are 110% incorrect. "But for now, just know that you're not going to be running Pandora in the background while you do other tasks on a 7 Series device -- it is a question we have specifically asked, and the answer, unfortunately, is no. P.S. Still don't believe us? Hear it for yourself directly from Microsoft's Todd Brix: [and then listen to the included audio clip]" http://www.engadget.com/2010/03/17/windows-phone-7-series-multitasking-t...
  • ^Yes, I heard MS say Pandora and other audio-type apps would be able to play in the background
  • You heard? In the engadget link I posted is archived audio of MS saying it WILL NOT run in the background.
  • Well, I for one think at this point, WP7 is dead before the first device launches. Sure, they'll sell some, but it'll never be a powerhouse while it goes in this direction. What Apple is adding to the iPhone, will actually make me consider an iPhone as a future smart phone. Now, if they'd add user replaceable batteries I'd STRONGLY consider it simply because after the HD2, I don't think there will be anymore MS phones worth considering. iPhone OS - Smartest dumbphone OS you'll ever find, built for the mass consumer who were the same ones who bought the RAZR. Android - The geek OS for the teenagers and more "tech savvy" people who just want something different. Lacking a lot in polish, and having exchange issues as well as being somewhat buggy, it has no place in the business world. WebOS - Wonderful "next generation" OS sadly crippled by tying it to crappy hardware and Sprint. Give me an option for WebOS on the HD2 and I'd probably bite. WinMo - Face it, the most powerful and flexible OS out there, which also makes it one of the most complicated to find compatible apps for the billion devices running it. Now that WP7 has a birthdate, I see nothing but fewer and fewer applicatiosn written for it, thus having it die a slow painful death. WP7 - Read iPhone OS but with even more limitations (if that can be imagined)
  • So what happens when HTC releases a HD2/Supersonic inspired WP7 phone? Its coming, oh yes its coming! What alot are forgetting is that WP7 will have copy/paste and also constant OTA updates that can add functionality to the devices. Did you read how owners of the 2G and 3G are pissed that the full implementation of iPhone OS 4.0. That is why Microsoft specified such high minimum hardware requirements for WP7 devices. They want ALL WP7 devices over the next couple years to be able to upgrade as they release updates.
  • They could release a quad core Snapdragon with the Tegra, a super high DPI screen, and battery life for weeks, that fits in a matchbook and that STILL DOESN'T FIX THE OS. Sure, they can push out updates. That is good progress, don't get me wrong. But what says they'll fix ALL the issues with the phones limited functionality? Why would I want to wait on updates that may or may not come to fix that? Why don't they include those OUT THE DOOR to launch a complete project?
  • There's no point in Microsoft waiting. WP7 is already steps behind the iPhone. They're always going to be steps behind the iPhone. So why wait.
  • The OS is NOT broken. Once again the people complaining are not the average consumer but power users. I've shown demos to average consumers and they absolutely love it. The WP7 OS isn't even completely finished and people are trashing it, please thats just impatience and those who are impatient are those who lack vision.
  • You've shown demos to people? So you are on Microsoft's payroll.
  • I agree, for a consumer OS it will do well if they market it right... But never will it topple apple or android if that is all they market it for. Without the PowerUsers, WinMo would have died over 5 years ago.
  • Constant OTA updates? Please, can I finally see your crystal ball? There's no smartphone OS out there that provides "constant" OTA updates.
  • Borrows multitasking? MS and WP7 have disclaimed multitasking. They don't want it. Oh noes, MS says, it will ruin the experience, even though our specs are high end. iPhone 4.0's multitasking is far superior to what WP7 showed off. Background audio for non-WP7 native apps? Where is that? It's not in WP7. Yes, MS may be able to change things quickly before WP7 is released, but this once again shows that it doesn't pay to play catch up and copy the iPhone, because if you start out behind, you're unlikely to cover the spread.
  • Postscript: I understand that, editorially and economically, you can't say that WP7 is dead before it gets off the ground. I respect you trying to maintain your livelihoods. But at some point (and yes, right now it's too early) you should thoughtfully consider throwing in the towel. You guys have a whole Smartphone Experts network, you can just do some personnel reshuffling. What will it mean to be a WP7 expert? Probably means you're pretty boring and like to be forcefed, or that you really like playing XBox. Sweet demographic you're going to have.
  • I have no doubt that apps like Pandora will get access to background APIs. The great thing about Apple announcing this feature now is that Microsoft has no choice (ok they do but not really) but to have such a feature on their phones.
  • They key difference between how users view their phones is this: iPhone/WP7 users want an appliance. Simple, easy to use and limited like a toaster or microwave. WinMo users of old want a mini computer, as that is what they've had over the years with WinMo. It shows in devices even with WinMo... For years the ideal phone to me would have been a Dell Axim x51v with a phone built in. We didn't get anything like that till the HD2. Everything else had small screens, low resolutions (till we finally went VGA) and ugly form factors.
  • I agree Ed. Power users just ignore that there is a tremendous market for iPhone/WP7 devices. Not everybody wants to bother with customizing and running 3 or 4 apps at the same time. If they did then the iPhone never would have taken off the way it has. I'm a power user but my wife, my mom, my sisters and my friends aren't. My wife and several of my friends have the iPhone and has stated they just want to play games and listen to their ipod. At the end of the day I think most people just want to have a phone with the latest broad features not every bell and whistle we can think of. We want our phone to actually last most of the day without charging.
  • My HD2 lasts all day just fine :) I agree with all that you are saying, but why couldn't they do both? Why couldn't they make it so multitasking was available? Why couldn't simple copy and paste work? I certainly can see myself, even as a simple consumer soccer mom wanting to be able to copy part of a website and email it, or a tracking number, or a text message to send it... I also could see not wanting to end my browsing session, or facebook session just to check a text or an email. These aren't "tech savvy" things, they are basic functions!
  • I have no idea why MS couldn't do both. From MS's perspective they were getting creamed for having a shoddy OS. People were saying in articles that Sense UI is beautiful on the HD2 but they just can't overcome the OS. Those aren't my words, i've seen them in alot of articles. In fact I hope the next releases of WP7 adds the ability to true multitask even if it is just between 2 or 3 apps tops. I want to be able to listen to Pandora or Slacker Radio while playing my games.
  • I'm not so sure I'll want to move until they let us change the GUI... I'm not saying go all the way to sense, but I want more configuration than what I'm seeing. It may be possible later like we've done with 6.5 and Titanium, but I doubt it judging by how the apps are locked away from the core of the phone :(
  • Haha Microsoft is just screwed now. They should just give up. Everyone that used Windows Mobile should try out Android (on good hardware!) It does everything that Windows Mobile did and none of the bullshit!
  • Except that you need programs like TouchDown to make exchange at all functional and reliable... Plus even then it seems messy. Don't get me wrong, I don't hate Android, I just think it needs a few more years of polish. Why Google had to try and reinvent the wheel when there was Qtopia and others, I've no idea.
  • What a bunch of morons commenting on this site. Multitasking is not all that important to vast majority of people. If it was then Apple would not have sold so many iPhone in the first place. I just walked over and asked a few people at my office about what they think about multitasking and none of them even know what it means. i told them about it and they don't seem to care. These are normal people who constitute about 90% of market.
    The most important news from today's event was the Ad platform Apple is coming out with and Google needs to worry about that. WP7 will be fine as long as there are constant updates coming out and marketing is good.
  • Exactly! 90% of the market are not technical people and could care less about all the stuff we talk about on these sites. Nobody wants to have feel like they need their phone manual to learn the basic things about their phone. First time I bought my Mogul my battery was draining like crazy. It wasn't until I got on a forum and found out it was because I had tasks that weren't closing when I x'd out of them. 90% of phone users wouldn't even have known to go to a forum and search for the answer and would have just called the phone a piece of crap.
  • Calculus is hard. Why learn it? U.S. History is boring. Why talk about it? I want my life to be easy. I don't want to think, I just want to react. If I don't understand something or if I want to do something, can't I just swipe my credit card and have everything be ok? I can want to sit on the couch all day.
  • This is an expert site, not a consumer site.
  • Fair enough but the success and failure of WP7 will not be determined by this site's users it will be determined by the soccer mom, high school student, factory worker, etc's thought on the matter. What they value more than extreme customization is cool apps, games, good looking texts, video capability, camera and ease of use.
  • Can you send me your WP7 marketing materials? And your scripts for when you demonstrate the OS to these average consumers? If so, I'll give you my email address.
  • Sup Dooder "Can you send me your WP7 marketing materials? And your scripts for when you demonstrate the OS to these average consumers? If so, I'll give you my email address." Fair enough. Lets wait for it to come out and id MSFT fails there then we will have some substance to criticize. Fact is MSFT needs to have a decent launch this year. It does not need to beat iPhone, but needs to have a decent launch to build upon. Then it needs to keep on adding functionality at a quick pace. But before any of that WP7 had to differentiate which they have. One look at WP7 and no one will confuse it for an iPhone. It brings about a different user experience. MSFT needs to establish that through marketing and then keep adding innovations on top of that at a brisk pace. Lets wait and see before passing judgment. Heck we have not even seen the final product.
  • "Fair enough"? User "murani" has stated that s/he has shown demos of WP7 to people. She's on MSFT's payroll. I'd love to see her materials. I'm not just accusing her of being on the payroll because she's pro-WP7. She's admitted that she is on the payroll. My comment was not an argument. It was a request.
  • Ah..sorry about that. I could not find the comment where user "murani" mentioned that. If so then I take it back. However my point stands. We have the full story for iPhone. We need to get the full story of WP7 before we jump to conclusion. Also I never expected WP7 which was rewritten ground up to come out as generation one product and beat iPhone G4 hands down.I am a software developer and I know there is no was that much can be handled with a G1 product. Thats why i was interested in the structure which WP7 is laying down. As a long term perspective MSFT's communication about WP7 will be interesting. How do they tell their story to common people.
  • Never once said I was on Microsoft's payroll. Come from a coding background but now deal mainly in graphic design. I too am very interested in how MS tells its story about WP7. I just happened to disagree with claims that WP7 is dead before it begins because I think that is a knee-jerk reaction because what people tend to want is an iPhone killer which no phone will never live up to. Sure there is features we'd all love to have in WP7 but we've also seen some cool features that WP7 has that nobody else does. Not third party apps but MS developed OS concepts and that is nice to see. I can't tell you how frustrated I used to get at supposedly smart people who couldn't care less about power features but instead chose the "smartphone for dummies" (iphone). In time I realized it was their choice and that people for the most part don't want to think in fact most people spend their day trying to find ways not to think.
  • It would be wise to not make wild assertions before asking for as much information as possible. In other words, let your first words be your second thought. I am a lover of smartphones. Show a demo on my phone of the vids from both MWC and Mix10. Also showed a live demostration of the current iphone (used my wife's much to her chagrin). The point was to see just what peple value in phones because I wanted to start blogging on my love of phones. Also had a hero on occassion showing that too. There is zero need for you to act immature. Nobody likes a smarty.
  • It might be an expert site but comment like "WP7 is dead" is not an expert comment. It is a novice comment. Or comment made by people who are way too emotional to be an expert in anything
  • "Borrowed" is a really strong word don't you think? I am a WinMo fan boy through and though, but get you facts straight here Phil! Who's releasing first??? - Thought so... Like someone said a few posts above, I to am now seriously considering the iPhone...but may pick up that $99 HD2 from T-Mo...see still a WinMo fan boy!
  • Who releases it first doesn't change who demonstrated it first.
  • Who demonstrated it first?
    Save and restore state has been the concept to simulate multitasking on PalmOS. Android also uses it wenn background apps are removed from storage. WM wanted it (it was the main idea behind "smart minimize" and closing), but nobody used it because there's no API for it and smart close never worked in time.
    Android limits multitasking to the foreground app and registered "remote" (background) services - only everybody can write one, and it's not limited to 7 fixed or "Hub related" ones.
    With the local notifications, WM's notification service indeed is pretty close. But then, it's just 50 year old cron service (Unix) in updated ways. And of course, Android offers a similar service (AlarmManager) as well, only, again, more flexible...
  • Boy, WMExperts, Phil, and Malatesta remind me of those two old guys that sat in the balcony on the Muppet Show. Whining passed off as thoughtful commentary. (Hmmm... Maybe I'm doing the Muppet Show a disservice by making the comparison.) Apple is following a strategic blueprint and the decision to include multitasking in whatever form was made months ago. As far as borrowing goes, whose future plans look more like the others? Further, so far all we have from Microsoft is talk. It's easy to come up with talking points or a slick demo and then claim others borrowed your ideas, it's much harder to put product on the shelves. By the way, I call dibs on flying cars, since on WMExperts reality and facts apparently aren't that important. At least Jobs was gracious enough to acknowledge the past when it came to multitasking: "We weren't the first to this party, but we're going to be the best..." As far as his claim, I would say his track record is better that Balmer's.
  • Apple is following a strategic blueprint and the decision to include multitasking in whatever form was made months ago. As far as borrowing goes, whose future plans look more like the others? Who knows? Is it really important? We have no way of knowing which camp decided how to implement multitasking first, and it's not like it's going to affect how well your device works. Further, so far all we have from Microsoft is talk. It's easy to come up with talking points or a slick demo and then claim others borrowed your ideas, it's much harder to put product on the shelves.
    Yeah, all we have is talk. And an emulator which has been hacked to bits. And conferences like MIX which yielded insight in every portion of development, as well as some great videos for the rest of us. Oh, and dev tools which are free which have already yielded apps. At least Jobs was gracious enough to acknowledge the past when it came to multitasking: "We weren't the first to this party, but we're going to be the best..." As far as his claim, I would say his track record is better that Balmer's. Funny how that quote matches the development mantra for Windows Phone 7. And are we talking about the same Balmer who said he wasn't happy with Windows Mobile 6.5? That they essentially screwed up? Fortunately, we haven't heard much from him since he walked off the stage to let Joe Belfiore present at MWC. And since then, the team has been rather open regarding much of Windows Phone. Make no mistake, WP7 is not going to be an "iPhone killer" as many in the media will try and brand it. It'll have most of the features most consumers are looking for a in a smartphone. More features will come in apps in the Marketplace. And there'll be some things that people will have to wait for. Microsoft is developing an entirely new OS and it'll take some real world testing to find out what works and what doesn't. They're also focusing on the user experience first and foremost, and prioritizing heavily, which is why they're not slapping a mediocre copy and paste experience into the OS. Windows Phone 7 is also going against much more mature products, but this is also an advantage. The iPhone, Android, and webOS all had the advantage of starting with a clean slate and looking at the competition and learning what to do and not to do. That's the position MS is in now. Lastly, let's not forget that MS is in this for the long haul. Windows Phone 7 is a reboot, a foot in the mainstream smartphone door, but they've got the resources to see it mature. It's not going to kill the iPhone immediately. It'll likely compete with Android in terms of numbers in the US. We'll just have to wait and see.
  • I still don't understand what was wrong with the OLD copy and paste... And while I agree with most of your points, I must point out that jumping back into the race with a half baked product, sharing name (otherwise why would they call it 7) with one of the most flexible mobile phone OS's in history yet having it devoid of all that old platforms abilities is asinine. With the feature set and direction they are going, why not name it something new? Why not take the Zune name? It ISN'T like it has ANYTHING to do with Windows Mobile anymore. Not only would this solution annoy me less in thinking they honestly think this thing is progression from 6.5-7, but it would help in their marketing to all the people who "hated windows mobile" because it was so "ugly" by calling it something COMPLETELY different.
  • I still don't understand what was wrong with the OLD copy and paste... Copy and paste using a stylus on a resistive screen is fine. Using fingers on a capacitive screen, i've never found it to be that intuitive really. Even on the iPhone or Android, it's something i like to have access to, but the implementation is still lacking. If Microsoft can improve on it, i'm all for it. It ISN'T like it has ANYTHING to do with Windows Mobile anymore. Which is why it's not Windows Mobile. It's Windows Phone. Going forward, Windows Mobile 6.5 is now Windows Phone Classic, which probably explains why they kept the numbering scheme for Windows Phone 7. One can justify it in a number of ways, but i'm not really that concerned with it personally. It seems like one of those things people will just accept over time. And when people see the interface, they're certainly not going to think "Windows Mobile". The couldn't call it Zune anything because Zune relates to their media service. More importantly, it doesn't have the brand recognition of Windows. This furthers the "Windows Everywhere" mantra Bill was pushing before he left.
  • I used the stylus occasionally on the Touch Pro, and basically never on the Touch Pro 2... Never had issues copying and pasting with my finger, but then again, resistive screens are more accurate anyway. The HD2 does alright, but I did a side to side comparison for my fat fingers on copy/paste and was more accurate with the smaller screened TP2. So I still don't understand what the issue is with it. As far as naming it, whatever floats your boat :) At least windows phone sounds more limiting which is honest, vs windows mobile.
  • i find copy and paste via finger hit-or-miss on the Touch Pro. On the Touch Pro 2, it's not bad. The problem, however, is with capacitive screens and their lack of accuracy.
  • Sorry guys. I act like a jerk on any anti-Apple posts for the same reason I own an iPhone. To make up for the fact that I have a small pen1s. I apologize.
  • lol, touche
  • All of these comparisons between WinPho 7 and iPhone 4.0 miss the major differentiator between these operating system: iPhone sticks to the old application-centric paradigm while Windows Phone shifts to a content-centric one. Live Tiles and the Hubs are a huge change from what the iPhone offers- it puts your data up front and center rather than a field of unrelated icons. It makes your content what you interact with, rather that a multitude of individual apps. You might love or hate that approach- but it is that which really separates these mobile operating systems. What drew me to Android (I have a moto Droid) was the ability to have widgets on my homescreen. Instant access to the kinds of information I most frequently use my phone to access. iPhone 4.0 still won't do that- WinPho 7 is built entirely around that very idea. Things like multitasking are important to me (though thus far I don't seen how iPhone 4.0 has a leg up on WinPho 7), but they are secondary to how I interact with the phone. Launching apps in succession and switching though them seems kind of old fashioned after seeing WinPho 7. I can understand not liking that approach, but it is disingenuous to highlight copy and paste, multitasking, et al when the real difference between these phones is applications vs content.
  • Anonymous raises a good point. Apple is totally an app-centric OS. MS is going a different direction where it is content-centric. The folders, while reminding of WinMo, gives the iPhone a better way to organize the numerous apps users have on their phones. Funny thing is now that instead of pages of apps you will have pages of folders, lol. MS is shooting for apps to tie into the hubs and instead of having to go back to the home screen then into another app you will just access the app while in the hub. Its a much more intuitive way of tying in apps. Apps and Games will still be able to be accessed through the marketplace and games hub.
  • I don't think many tech geeks that use the iphone/ipod are that impressed with 4.0 features so far. Jailbroken devices already have superior alternatives to almost every feature Apple just introduced. Multiple exchange is nice though. Although seven works quite well for WM.
  • First, thank you for posting this as I thought I was the only one that realized this. Second, I think I remember hearing in one of the MIX10 videos at http://live.visitmix.com that multiple Exchange accounts would be supported and PCMag says it will (http://www.pcmag.com/article2/0,2817,2359365,00.asp). Third, some other copy-cat features from Windows Mobile and/or Phone 7 that have been added to iPhone OS: background services APIs (3), folders (really?), wallpaper, social gaming network, unified inbox, fast inbox switching, threaded msgs, opening email attachments, location privacy and popup audio control.
  • iPhone OS - Smartest dumbphone OS you'll ever find, built for the mass consumer who were the same ones who bought the RAZR.At least windows phone sounds more limiting which is honest, vs windows mobile.
  • Windows Phone 7 won't support third-party apps being able to run in the background.So it have to get access for third party tool to a wider range of services than are available on the iPhone.