James Bond has nothing on new Nokia HERE ads showcasing LiveSight, My Commute and Transit

In the future, Nokia will be a services company instead of making phones. Of course, that’s glossing over the fact that their hardware division will live on, just under the Microsoft banner. It’s also important because their HERE mapping technology is quite impressive.

Nokia has now released three videos highlighting some of the core HERE technologies, many of which you Lumia owners will be familiar with. LiveSight, My Commute and Transit are all standard apps on Lumia Windows Phones, though we bet that the company will be extending them to other platforms in the future.

In the entertaining videos, featuring HERE employee Alex Osaki (who is also a ‘superhero’), we get to see those aforementioned mapping technologies demonstrated. Instead of a boring narration though, we see Alex in somewhat real-life situations using HERE maps to solve everyday problems.

The ads are stylish with a James Bond theme, shot in black and white (with a color pop effect, put to hilarious use in the third video) and are to the point. That’s all the makings for a solid commercial in our view and hopefully we’ll see these on TV someday.

Source: Nokia (YouTube); Thanks, @zaid, for the tip!

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007, when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and watches. He has been reviewing laptops since 2015 and is particularly fond of 2-in-1 convertibles, ARM processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.