Kendrick Lamar is a 24-year old musician from Compton, California, and the above video runs us through how Windows Phone aids him produce lyrics and melody ideas wherever he may be using Pocket Voice Recorder. Not only does he use the platform for creating music, but he opens up his album on Zune to listen to his tracks.
Neat advertising and a cool story. 10 points and a brownie badge if you can spot the WPCentral app on the Marketplace in the video.
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Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.