Kendrick Lamar and Windows Phone [Video]

Kendrick Lamar is a 24-year old musician from Compton, California, and the above video runs us through how Windows Phone aids him produce lyrics and melody ideas wherever he may be using Pocket Voice Recorder. Not only does he use the platform for creating music, but he opens up his album on Zune to listen to his tracks. 

Neat advertising and a cool story. 10 points and a brownie badge if you can spot the WPCentral app on the Marketplace in the video.

Source: YouTube (opens in new tab) (Microsoft), thanks David for the heads up!

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.

  • this is crazy this guy is one of my favorite up and coming rappers had not clue hes uses windows phone hahah this made my day
  • I agree Kendrick Lamar is pretty dope as well as Bishop Lamont. Have his albums & think this makes having a WP7 that much sweeter. Great way to advert to music enthusiasts.
  • Apple MacBook in the background. What a shame ;)
  • really really cool
  • **** yeah!kendrick is insanely dope & his debut, Section.80, is hands-down the best real hip-hop album of the year.check it, and support great music (and the platform) by buying it on zune now!!HiiiPoWeR!!!
  • Just another reason to love WP! check out this awesome marketing concept for Mango..
  • I'm a huge fan of Kendrick so this was pretty random to see. I like to se MS experimenting with more 'hip' marketing strategies. I do have to say, though that I'm not sure how this video shows something WP7 does for a musical artist that another OS couldn't. It's just him using a generic recorder app that any phone has.
  • yes i hope this will somehow inspire people to develop more music production apps for the market place maybe some DJing equipment also i would love to be able to play with my music on the go
  • lol pocket reader sucks.