Microsoft has been trying out some new marketing campaigns to make people aware it is now selling its own Lumia branded smartphones with Windows Phone 8.1. Today, it has started a month-long campaign to give 31 people a chance to achieve their 2015 resolutions early.
Every day during December, the company will pick one person to make his or her dream come true as part of their "#MakeItHappen" campaign for Microsoft Lumia. This is a global contest, by the way, and not just restricted to the US, but the people who enter must be 13 years of age or older. A panel will look over the entries and, based on their "creativity, quality and their relevance and alignment with Microsoft's inspirational #MakeItHappen campaign" will pick one of them a day until the end of December.
Microsoft says it will "offer one or more of its time, equipment or other support to make the Pledge a reality. The Sponsor will determine what and how it will be allocated in order to make the pledge a reality." The amount of money Microsoft will spend on making these dreams happen will not be publicly disclosed.
What resolution would you like to see Microsoft make happen as part of this campaign?
Source: Microsoft (opens in new tab)
