Microsoft and cyclist Danny MacAskill recreate Cortana on the River Thames in London
Microsoft invited the media to the River Thames in London this evening to see something special, the #MakeItHappen stunt. The company put on quite the show for Cortana, partnering up with "legendary trials cyclist" Danny MacAskill who attempted to recreate the famous Cortana icon in a loop on his chosen two wheels. The end result was impressive, as was the show itself. MacAskill performed the stunt not only in the vicinity of the river, but in the middle, between the banks, aboard a float, and situated just in front of the London Eye.
A short video was played just before MacAskill dropped below from the stand he appeared on. The stunt itself was short, a single run through the loop with Cortana appearing in the background. What was interesting was just how much preparation went into the stunt, from MacAskill getting the idea in the first place (with the help of Cortana and his Lumia 930, of course) to actually testing the loop before the evening commenced.
So what does MacAskill and tonight's event have to do with Cortana? It's an interesting question, which was put forward to Microsoft's Adam Johnson (opens in new tab) once the event was over. Microsoft plans to show off Cortana and how the personal assistant is not only a handy feature for consumers to take full advantage of, but how it wraps everything together within a Microsoft ecosystem, coupled with Xbox One, upcoming Windows 10 and cloud-based services.
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Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.
Microsoft will likely edit/produce the official video to include those particular activities Danny engaged in as he used Cortana before the event, prepping his bike, the construction of the ramp, choosing the location etc. leading up to event to show how with Cortana's assistance with a task anyone can #MAKEITHAPPEN.
This event/video will likely be the lead to a large campaign including social media and hopeful TV spots to highlight people from all fields and various walks of life setting a particular goal, then using Cortana to help #MAKEITHAPPEN.
So at this point, just hearing about one run through a ramp, making the Cortana symbol and no video seems uneventful, but I think its just the first piece to a much larger campaign that will be launched post-production of the official video.(JLTechWord)
Armchair analysts have no idea lol.
Why waste the talent of MacAskill on a rubbish marketing thing like this?!
They should have taken MacAskill to some beautiful part of the world - then made an amazing video of him doing his stunts (like the one he did recently in the mountains of Scotland) - recorded solely on Lumia's.
Try harder MS.
But... All that fuss for this?? Very disappointing indeed for non-English speakers: if you or the Indians have to wait this long...what about the rest of us? You forgot to mention the Italians: They're really fond of WP and deserve some good news soon!