What you need to know
- Microsoft is among the most hated brands in the world, according to a recent report.
- The report analyzed over one million tweets to assess people's negativity towards different brands.
- Microsoft is the most hated tech brand in 22 countries, according to the report.
RAVE Reviews used the research tool SentiStrength to review over one million brand-related tweets. These tweets were used to calculate a hate rate based on the percentage of negative tweets. RAVE Reviews then split brands into categories and broke down results based on location.
According to the analyzed tweets, people in the U.S. hate Microsoft more than Google, Facebook, and Amazon. Microsoft saw a negative-tweet percentage of 41.57% in the U.S. The story internationally isn't much better for Microsoft. It is the most hated tech brand in 22 countries around the world, according to the report.
We're not sure what Microsoft did to earn a 50% negative-tweet rate in Finland. The company may want to reach out to its PR people in nearby Norway, in which Microsoft only earned a 35.29% negative-tweet rate.
How much stock you put into these figures depends on how much you value people's comments on Twitter. The methodology of the report by RAVE Reviews led to some surprising results for several brands. It claims that LEGO is the second most hated brand in the U.S. The study may be skewed by negative tweets of people complaining about stepping on LEGO pieces.
