Microsoft's Larry Hryb clears up confusion surrounding the new Xbox content usage rules

Larry Hryb (aka Major Nelson) has attempted to clear up any confusion surrounding the company's new content usage policy, which governs what content creators are allowed to do when it comes to editing and publishing video game footage. It was previously believed that Microsoft disallowed the use of the game's title, but Hryb states this is not the case and the rules are actually more relaxed.

Of course, we recognize our community needs to use Game titles to identify and describe their creations. The portion of the Usage Rules in question is focused on using Game titles in ways that are confusing about the source of the content or misrepresent Microsoft's role in the creation.

This means you'll be able to publish a video on services like YouTube, featuring some edited gameplay, and use the title of Microsoft's game to better describe what the video is about. What's not encouraged is to confuse the viewers about the content source, or misrepresent Microsoft as playing a role in the creation. So don't go titling your videos with "Halo: Covenant Strike" to confuse viewers into believing it is official material.

The company has also amended the policy to better clarify what's covered:

In addition, your Items may not use the name of the Microsoft Game in their title to give the impression that Microsoft is the source of the Item, or authorized or endorsed the Item. Items that make referential use of our titles are fine, for example, "Let's Play Forza Motorsport 5" or "Tips and Strategies for Halo 5." Using the Game title to tag your Item on social media is fine. We also don't object to "Red vs. Blue" or "Operation Chastity". But we may object to "Halo: Covenant Strike," for example, if it could be confused as something Microsoft produced or licensed, or if it could be mistaken as an official part of the Game. We just want to make sure consumers don't get confused.

Microsoft wants you to upload and share videos of the company's games. They're just looking out for abusers. Be sure to read through the usage rules (opens in new tab) before publishing content online.

Source: Xbox News

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.

  • No 1 "nonesense" comment
  • True, I have no idea what I just read
  • Better put the number or name of the level/part of the game after the name of the game so it will make it easier for others while searching for what they need..!!
    And there are so many same type of videos that it is bound to create some confusion..!!
  • "Lyub" states this ... ?
  • *Larry Hryb
  • I know the name. Just warning Rich.
  • Still not corrected..
  • It could be cool short form... Kinda like Vdub for Volkswagen...
  • Volkswagen is also called Vdub o.0 ?!?! I didn't know that :D
  • Neither do I; Never heard of that haha
  • I've heard Vdub before. And I'm using Lyub from now on! ;-)
  • Your making that up.
  • I think it's a scheduled post, So no one is here to hear you :P
  • Nah, just had to take care of something else. It's fixed, cheers guys! Not sure how we managed to reach "Lyub". The brain is still attempting to compute!
  • It's friday. Pretty normal o/
  • If I made that up, I am pretty impressed with it...
  • Makes sense Same problem exists when you search for music on YouTube.
  • That is a whole other "can-o-worms" I dislike searching for Music Videos on YouTube because folks purposely mislead with the Title like "Official Video" when its not. So when it comes to Music Videos I use VEVO.
  • Seems like Larry could've explained it more simply. "Don't simply use the game title as your video title as people coming from a search may think it's official material." Of course, saying it that way may encourage people to do just that for more hits.
  • And those people will get their videos removed...
  • Well, Larry also has lawyers asking him to be more specific to ensure that the perception of Microsofts intent was only to help the general public.  The other side of the story here is that they also advocate for not placing the name of the game in the video to also give the perception of their intent as MS is just not creating a marketing tool on youtube...  Although in reality, they are...  I think sometimes I shoul dhave been a lawyer...  engineer sounded better...  
  • Network+ and access point update..
  • How is this relevant to the current conversation?
  • Then go and tip wc
  • I tipped about 2 hours ago and still no article..
  • Network+ is a sub-setting not a complete app
    So no article for that little change :P
  • Well it does have a influence..Made the TrueCaller work..!! And yes there is a article on it now Sanjeet..!! :P:P
  • Is this the same guy as Harry Lybb?
  • I thought it was Larry Herb?
  • Surely, you are thinking of Barry Gibb?
  • cam anyone doenload the mytube new update or reinstall it. i m getting error even after trying to download on phone memory.
  • Off topic but yes im getting the same issue same with my update to vlc beta. Look in previous article regarding mytube 2.0 release to find some suggested fixes.
  • Uninstall it first..Worked for me..
  • Uninstalled it but still getting 80004005 error code. Now I don't even have the app.
  • I didn't had a hand in it....
  • Glad to see in the home of cretins, even such a simple f*king thing as upload my video recording gets so convoluted, "law-ified" and covered with 100 pages of terms and conditions crap. I guess the reason is to keep those 1.2 million waster lawyers (source: ) in the US busy with some idiot cases.
  • Are you suggesting the US is full of cretins? Pray tell, where do you hail from?
  • I am not suggesting anything my friend, its just that facts are hard to argue with :)
  • Work with me here. Do you mean the population in general, or the lawyers. Idk, either way. Just asking.
  • "The average Joe is dumb and you shall not confuse him 'cuz he is gonna blame it on us."
  • Perception is reality.
  • I will look at my titles later today. I rarely get any hits.
  • Wow, cause If people say halo Xbox thinks people thinks its official, lol no official branding, a different user name, no official in the titles, and xjunk never makes official content anyways, who the fuck are they fooling???