Microsoft is showing how valuable the Windows platform is as it tells developers that it anticipates roughly $100 million of Windows Store gift cards will be available this holidays for use on Windows, Windows Phone, and Xbox digital content. The company says that during the holiday season, developers will also generate 2.5 times more revenue than during the rest of the year.
Microsoft says of its conversations with game publishers:
"Now when we talk with the top game publishers the conversation is more along the lines of, 'Hey, let's collaborate to bring a full portfolio of your games to the platform in the same timeframe,'" says Guggenheimer. "And we're going to see a wave of those portfolios this holiday. This multi-title approach allows publishers to more quickly gain expertise in developing on the platform and start generating revenue, while allowing our Store to deliver more popular titles to our customers, sooner."
The company quotes Anatoly Ropotov of Game Insight as saying that games are more popular than any other downloads right now in the Windows Store.
"Windows Store is a pretty open platform that has a lot of space for new developers to come in and find niches and genres others haven't released. The growth of the platform and its velocity show that it's not a quick fad, it's here to stay," says Ropotov, who attributes the company's speedy success to investing in Microsoft's cross-platform tools and monetization resources. "Once we discovered the Stores were coming to Windows, we decided to take some of the in-house C++ games that we had developed on other platforms and add support for Windows Store. We've paved this road and created a showcase product of free-to-play games on Windows and Windows Phone that could work for other developers out there."
And with support for middleware providers like Unity, developers can target multiple platforms to bring in more revenues.
Taking advantage of this, Game Insight's portfolio of more than 35 games uses a variety of middleware, including Unity. On the Windows and Windows Phone platform, the number of Unity-based titles has increased 10 times in the last year.
We may earn a commission for purchases using our links. Learn more.
The first two Snapdragon 7c PCs are here, and they start at $299 with LTE
Along with a slew of announcements for the education market this week, Microsoft debuted the first two PCs to be powered by Qualcomm's Snapdragon 7c platform. Both are targeted at the education market, and they bring LTE for as little as $299.
Need a laptop with a Thunderbolt 3 port? Every PC here deserves a look.
Looking for a new laptop that has Thunderbolt 3 ports? Well, you're in luck, as we've rounded up what we think are the best Thunderbolt 3 enabled laptops available to buy today.
Windows 10 build 19546 arrives for Fast ring with graphing calculator
Microsoft pushed out another new Windows 10 Preview build for Windows Insiders on the Fast ring today. This build brings the build number up to 19546, and it includes a new graphing mode for the Calculator app.
These Black Friday deals let you grab some excellent apps at a discount
Several app developers have jumped on the Black Friday train, letting you saving money on some of the best apps in the Microsoft Store.