What you need to know
- The Epic Games v. Apple trial is revealing loads of insider info about the tech industry.
- One bit of information revealed was that Microsoft was struggling to get xCloud to iPads and iPhones.
- In its efforts to get xCloud on the App Store, it accidentally got Shadow kicked off it.
Ever had a situation where you wanted to do something, and you weren't allowed to, but a peer was, so you tattled and ended up not only remaining locked out but also getting your peer's privileges revoked as well? Well, it looks like Microsoft did just that in 2020 by accidentally getting Shadow, the cloud computing service, booted from the App Store. This knowledge comes from the latest batch of secrets uncovered as a byproduct of the bonkers Epic Games v. Apple trial.
As spotted by The Verge, new revelations from the trial today reveal that in 2020, Microsoft was making efforts to get xCloud on the App Store but kept getting shut down. So, in response, it pointed to other streaming apps on the App Store, including Shadow's, essentially saying, "they can do it, so why can't we?"
Microsoft's head of business development for Xbox, Lori Wright, commented on the fallout of Microsoft's actions during the Epic v. Apple trial today. "I believe [Apple] ended up pulling Shadow out of the App Store based off this email we sent until they submitted changes. That was not our intention, of course, it was a byproduct."
For those not in the know, Shadow's app store hiccup is far from the biggest roadblock the cloud computing service has had to deal with in recent memory. Its parent company, Blade, recently underwent bankruptcy and now has a new owner in Octave Klaba's Jezby Ventures.