Microsoft has been a partner of the Lotus F1 team for a while now, more specifically Microsoft Dynamics. But, that's changed a little this season with the more familiar Microsoft logo taking pride of place on the car. As the cars have rolled out for the British Grand Prix practice sessions at Silverstone, look what's there this weekend?

Looking good there, Lumia!

OK, it's not the only phone logo on the car, but it's the one that stands out the most. BlackBerry may get itself on the podium more often by virtue of sponsoring the best car on the grid, but with a Mercedes engine in the Lotus, maybe we'll see some Microsoft branding start hitting the higher reaches.

So, who are you shouting for this weekend?!

Thanks WPit for the tip!