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Microsoft thinks UWP apps will help its mobile gaming plans

We are seeing more and more UWP (Universal Windows Platform) apps being released that can work, in theory, on a variety of platforms such as Windows 10. Windows 10 Mobile and the Xbox One. That "one app fits all" idea is something Microsoft hopes will boost its standing in the mobile gaming space.

In a new interview at PC World, Mike Ybarra, Microsoft's director of program management for Xbox, stated:

"I think what it starts with is what [we] call the UWP [Universal Windows Platform]. We're going to start with our strengths—there are millions of [Windows] devices out there, but it's not the hundreds of millions of devices that iOS has, and I don't know how many Android has—but it's a big number, right?""We can get UWPs on the PC and on the console—by definition the platform developers can very easily get it on the phone. And that's kind of the vision: Don't think about where you're at, build your game, do a couple of tweaks and you're going to see it run. Will you see Halo 18 run on this [phone]? No, so you gotta be smart about that. But we'll invest in the mobile space as well."

Ybarra also stated Microsoft's vision for mobile gaming also might extend to non-Windows platforms:

"And frankly, with Xbox, I want to focus on the gamer. So when I think about bringing Xbox Live to other platforms, we have Xbox Live on iOS and Android right now. Those are areas we want—if our gamers have those devices, we want them to be able to engage with our gaming platform, too."

Source: PC World

52 Comments
  • Tuyet voi Microsoft T-Mobile
  • Halo 18 huh? Lol +640/Win10
  • My bets on Halo 18 making it to market before Half Life 3.
  • Funniest thing I've read all day. Thank you! Posted from Windows Central for Windows 10
  • Best name I've seen on here in a while.. :) Posted from Windows Central for Windows 10
  • Lets see them lead by example, Forza for WP now! :)
  • Mike Ybarra would rather screw over WP gamers and release Forza on iOS and Android instead, with Xbox integration... I wish that guy would either get fired or resign and go work elsewhere. He's ruined Xbox One and now he's working to put the dagger in Windows Phone too.
  • No, he didn't. You're just salty about gestures.
  • Apparently you don't know how to read: "when I think about bringing Xbox Live to other platforms, we have Xbox Live on iOS and Android right now. Those are areas we want—if our gamers have those devices, we want them to be able to engage with our gaming platform".
  • Why? Let me guess... Microsoft garage? Posted from Windows Central for XL
  • Mike Ybarra: "when I think about bringing Xbox Live to other platforms, we have Xbox Live on iOS and Android right now. Those are areas we want—if our gamers have those devices, we want them to be able to engage with our gaming platform"
  • Yeah... Those are "other" platforms... Xbox Live is already on the Windows ecosystem in full.... Sent from my Windows 10 PC.
  • I think we already know their focus will be on ios and android first....
  • Ohh he doesn't know how many Android users there are? Don't try to bullsh*t us, mate. You're quite aware of the over one BILLION Android users. Because we are a hell of a lot more than iOS users. Posted via the Windows Central App for Android
  • Damn lagusers Posted from Windows Central for Windows 10
  • We? In a post on Windows Central? You're on the wrong Mobile Nations site ;)
  • Even Windows Central has more Android users than WP users.
  • I'm a poor guy and has only 1 devices here
  • Don't forget that there are a lot of Windows desktop and Xbox One / 360 users that have iOS and Android devices. I'm not one of them, but I do know for certain that I'm the only person in my office with a Windows Phone... or a Microsoft Band, for that matter... Posted from Windows Central for Windows 10
  • @Jessicator. My ace card was using jupix on my phone via IE. Whereas everyone else couldn't. But that was almost two years ago.
  • Hahahaha that's funny :) I'm the only one in my office with a Windows phone too..lol. I love it though, there will be a day that we will see more...Hopefully. Posted from Windows Central for Windows 10
  • Posted via Universal Windows App on W10
  • Of course "we". Would be rather stupid to refer to Android users as "they" when I'm commenting from an Android phone don't you think? ;P Posted via the Windows Central App for Android
  • So... You are saying you don't know either? Posted from Windows Central for XL
  • However there is something we are missing here. How many Android user actually have devices capable enough to run good games? Not so many, almost the same as iOS. One good thing about Windows phones is that even a Lumia 435 can run almost every game on the Windows Store, so when you develop for Windows phones your app or game can run in almost every phone on the market, iOS is pretty much the same, but Android is hard to say the numbers...
  • There are more people with Android phones capable of running good games than WP devices capable of the same. And no, cheap WPs can't run all the games in the store any more than cheap Androids.
    As for the number of Androids versus iPhones, it's statistically also more likely that there are more Androids. There are roughly 1. 4 billion Android users. Android accounts for over 80% of market share of the mobile market. You only need to have 12% of Android users with flagships and they already outnumber all iPhone users. Posted via the Windows Central App for Android
  • It is true that there are a more Android flagships than Windows on phones, but it is not that simple. Android is a complete mess regarding defining specific target for an app and a game. There are some countries that the Play Store can't be accessed, there are more entry and mid levels phones than flagships in the world and so many devices running old versions of the system that you can't even imagine.
    For developers Android and iOS are almost the same, sometimes developing for iOS being more profitable than Android.
    What I'm trying to say is that developing for Windows 10 including phones you will have almost every device as a potential user of the app or game, and you don't know the Lumia 435 and its potencial. Games like Asphalt 8 run beautifully in this device. A game that can't be installed in almost 20% of Android devices.
    Android is a gigantic platform, but its number may easily fool anyone.
  • truly and heartly agreed on ur point. what matters on wp games if just 512mb or 1gb ram. Games and apps appearing on store works very fine without issue unlike ios android
  • Of course UWP has incredible potential. I think we all know that. It's just up to them and their partners (looking at you, Unity) to keep from screwing up. Sent from my Toaster Oven (Lumia Icon)
  • For their plan to succeed they have to first release W10M to all devices with 8.1 because that's where the majority of WP users are. -_-
  • Mobile gamers aren't true gamers. If they are real gamers that app would be the best paid game on the store. For eg Minecraft.
  • I agree. Mobile gaming is an oxymoron.  
  • "we have Xbox Live on iOS and Android right now. Those are areas we want" And this will help further decrease of Windows phone market share.
  • Why? Posted from Windows Central for XL
  • If you needed any more proof that Microsoft has completely given up on Windows phones: "So when I think about bringing Xbox Live to other platforms, we have Xbox Live on iOS and Android right now. Those are areas we want—if our gamers have those devices, we want them to be able to engage with our gaming platform, too." Putting Xbox on iOS and Android--two competing platforms--is a terrible idea. Microsoft has essentially taken every single interesting exclusive feature from Windows Phone that they could and have put it on Android and iOS at the expense of their own platform. Case in point? Look at how many mobile Xbox games Microsoft Studios has released in the past year for Windows Phone: one. And how many Xbox games have they released for iOS during that time? Three. Ridiculous. People like Apple because Apple supports Apple.
  • But I like the UI of WP better than the other 2. Live Tiles > static icons.
  • Apps>No apps
  • Yeah... They have made the entire UWP-thing for fun and porting Windows Mobile to thr NT-kernel was done in their spare time... Get a clue. Posted from Windows Central for XL
  • You're the one who needs to get a clue. Here are the facts: "Look at how many mobile Xbox games Microsoft Studios has released in the past year for Windows Phone: one. And how many Xbox games have they released for iOS during that time? Three." Defend that.
  • That's like Nintendo releasing games for Playstation and Xbox lol.
  • https://en.wikipedia.org/wiki/List_of_video_games_published_by_Microsoft... I don't know dude, it looks like a lot of game from MS studio release on WP.  
  • They've released one game on WP in the past 15 months. One. In the past 12 months they've released 3 games on iOS. Three. Worse yet is that those iOS games have had Xbox integration. It's indefensible.
  • Actually it is defensible.  MS' development mentality has changed to ship when ready.  Combine that with MS' refocus on being platform agnostic with software and you can see why you might see MS developed games on other mobile platforms before Windows.  I think things will even out as developers get more settled into Win 10 development and the tools to build once-push everywhere mature.  Win 10 is MS' big bet on its own platform across xbox, pc, and mobile. Now maybe you hate both of those changes within the company, but that seems like why you see releases as they are.  Plus, that quote you keep pushing from the article does not claim that they are abandoning Windows development for iOS/Android.  All it claims is that they want to offer content to Xbox Live users regardless of platform.  Xbox Live users also use Windows, so it would be quite surprising for them to ignore those users. 
  • Microsoft Studios has published games for other platforms... They have made games for Windows. Sent from my Windows 10 PC.
  • Typical MS, promised us the world and are continuing to deliver an atlas.I wish it wasn't, but WP is a bad joke.
  • Probably we have to wait 10 years more now... Till then apple and android will discover more interesting things and again as always Microsoft will be at the verge of death.....disgusting
  • They also think one day MS will dethrone Android or iOS. Let them think...
  • No apps no games.... Let them think for another decade and close everything
  • Microsoft once its software is ready in a way that every feature already announced is working, should work together with its partners to bring more great innovation to the hardware segment. Phones that can run the same games XBOX ONE does would be amazing and would be sold like McDonalds meals!
  • Why provide it for other platforms and why not ask them to have a windows phone if they want to play the game on mobile devices?
  • That last paragraph is what pisses me off the most. They want to make everything for iOS and android instead of promote their own windows phone devices. :\
  • Actually, they want both. This is just like Office on all platforms.  Office still gets plenty of attention on Windows.  So many people want MS to go hardcore Apple and refuse to work on other platforms.  Exclusive content is valuable sure, but its not the only way to grow your own platform.  MS wants to try selling content to everyone while enticing users to its own platform with software and hardware features.