Microsoft’s Bing teams up with social-influence tool Klout

Klout is one of those services people is social media love to hate but yet it’s impossible, in our opinion, to deny its role nor its growing influence.  In short, Klout ( is a complex set of proprietary algorithms that “scores” individuals based on how influential they are in the online world. By using Twitter, Facebook, Flickr, YouTube, etc. your score reflects how important you are on the ‘net.

WP Central

New Klout sidebar info in Bing

Microsoft’s Bing today has announced a new partnership with the company, which will bring Klout results into the search engine world. What for you ask? The idea is to basically weed out the “some guy on the internet” versus someone who writes on a topic professionally. Sometimes that’s hard for people who are not in the “know” of a field. From Microsoft:

“On Bing, we will surface Klout scores and influential topics for many of the experts in the People Who Know section of the sidebar. Klout as a social influence signal in the sidebar will really help customers connect with the right experts on the topics they are searching for.”

It’s not a bad idea though we’re sure lots of people will roll their eyes (looking at your Klout score is like Googling yourself on the internet—no one does it, but really everyone does). We’ve stressed many times here at Windows Phone Central that just because ‘someone on the internet’ says something, it does mean it’s true. That’s why we don’t post every cruddy story on Windows Phone from sketchy sites and why we came up with the Rum’o’meter (in addition to using Tracour)—basically trying to add some accountability back to the game.

WP Central

Klout Score for Windows Phone

If you’re new to Klout, you can head to their site and simply “login” with Facebook or Twitter to get your score. You can then use some nifty third-party apps for Windows Phone to keep abreast of any changes (we like Klout Kikmeter and Klout Score the best).

It will be interesting to see how this integration with Microsoft goes for Klout—it’s one of the first major endorsements of the service by another major tech company and we suppose there is always room for Windows Phone to add native support should it catch on.

For further reading on how important Klout is becoming (and maybe get a chill sent down your spine), you can read Wired’s excellent article ‘What your Klout score really means’.

Source: Bing

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.

  • I refuse to engage in popularity contests... online or offline... but if you ever see my name on there, I expect everyone to promote me higher than Steve Jobs. Otherwise, I will hunt you all down and beat you with a shattered iPhone!! :D
  • Never heard of I wish I hadn't I think gonna try and forget this and shy away from that website
  • Because MSFT gave phones away as perks last year, I was spending a lot of time trying to keep up a legit score and status, but I ended up giving up a few months ago. My Klout score at that point was lower than a friend who is literally a FB creep and doesn't even do Twitter. I honestly don't know how her score is so high. I suppose it wants you to have fewer, more meaningful posts, but if I can't be myself, why should I care?
  • +1 I tried playing the Klout game as an experiment for awhile. Lots of useless tweets and managing to elicit a tweet back from a few somewhat connected people in the Twitterverse gained me a higher Klout score. But in the end, it seemed to be such an arbitrary load of bull. Klout makes sense for a select subset of entities, but for he masses it is a waste.
  • Agreed. Honestly, I just wanted free stuff. :( I still really hope they give out some Windows Phones again, though. Last I checked, I had a pretty good score and influence in tech, smartphones, and the jank WP categories. Oh, and by free, I mean I only have to pay all of my privacy...
  • Well, how much you "output" is only part of the equation, the other half is how much are people responding to what you write? In other words, you could Tweet once a day, but if you do and you get 2k ReTweets, you'll have a very high Klout score. Simply posting lots of "stuff" on the internet won't help that (in fact, lots of "stuff" with no feedback will it shows no one cares about what you write, lol). So it's about the reaction the RotW gives you. Likewise if you have a lot of followers, etc. I certainly wouldn't say it arbitrary though it may seem unfair at times e.g. if you go on vacation. But for people who are "influencers" e.g. celebrities, politicians, tech reporters, media, etc. it actually works quite well.
  • You're right about how it works. I still get cheesed, though, when I have retweets and replies from Netflix, Nokia, etc, and still have a lower score than my friend who doesn't even have a Twitter account and uses Facebook primarily to creep (she only posts pictures every so often). The point is that I am more influential than her, even though I sometimes tweet or post random blurbs sometimes. I do believe that syncing it with Bing is appropriate, though. Like you said, it really does do a good job at finding the top influencers of topics.
  • I've never even heard of this.  I thought I'd give it a shot out of curiosity, but you have to sign in with Twitter or Facebook, so I guess my score is automatically 0.
  • Why use a social-network metering system if you dont even use the "main" social networks?
  • Social-influence sounds like subliminal messages... But cool. :)
  • People IN social media...