Microsoft's latest ad shows how Cortana can help new parents

Microsoft has published a new advert for the Lumia 735, focusing on becoming a new parent. Using the power of Cortana, there's not only the selection of features available at hand from the get go, but the personal assistant is also able to get to know interests and habits of the Windows Phone owner.

From jotting down ideas in OneNote, to receiving suggestions and even location-based reminders ensure you're mind can remain on the newborn at hand, while the less important stuff can be handled by the Windows Phone, reminding you of specifics when required. It's a neat advert, teasing just what the personal assistant can do.

Source: YouTube; thanks, Rokibul H., for the tip!

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.