A recent news story in The Register boldly proclaimed that Microsoft is planning an exit from the Surface business as soon as 2019 — a claim that the publications backed up by speculation from Canalys CEO Steve Brazier and Gianfranco Lanci, corporate president and chief operating officer at Lenovo. Essentially, both executives argued that the business isn't profitable for Microsoft, so they would expect Microsoft to make an exit.
We expressed our own reservations at the time, and now Microsoft's Surface boss, Panos Panay, has chimed in to say the Surface business isn't going anywhere. In a statement to Business Insider, Panay says that a Surface exit is "so far from the truth," calling it the "tabloid rumor of the week." From Business Insider:
Microsoft isn't running for the exits, Panay said. Instead, the company is in hardware for the long haul, and Surface isn't going anywhere, he said.
In part that's because for Microsoft the Surface business is more important than selling hardware, he said. Improvements Microsoft has made to the Surface devices have often led to similar improvements across the entire PC market, he said. For example, as Microsoft has improved the speed and accuracy of its stylus, Surface Pen, that code has made its way back into Windows 10, improving the experience of using a stylus on PCs from other manufacturers.
An example of Microsoft's focus on the long-term can be seen in its troubles with Surface RT. After the device flopped hard, ending in a $900 million write off for unsold inventory, Microsoft just kept moving forward. "There was no loss of confidence," Panay told Business Insider. "There was a real belief in how we can change the world."
Xbox Smart Delivery Games List
The full list of Xbox Series X and Xbox Series S titles committed to Smart Delivery support, and other free visual upgrade offers headed into next-generation consoles.
Xbox game store pages are still a nightmare for non-English speaking users
Microsoft's push for global gaming is still set back by this basic feature disparity.
Giveaway: Win an Xbox Series X, a PS5, and an NZXT RTX 3080 PC
RobeyTech is giving away a huge amount of epic next-gen gaming swag to readers in the U.S. See inside for entry details!
Zac Bowden's personal Prime Day deal recommendations
Amazon Prime Day is here, and some of Microsoft's products are on sale for crazy prices at both Amazon and the Microsoft Store. To celebrate the occasion, Windows Central Senior Editor Zac Bowden rounded up his personal picks for the best Microsoft product deals you can get today, plus additional accessories that might go good with a newly purchased Surface or Xbox. Today is all about...