Microsoft's Project Pink rumored to be DOA

On the eve of the biggest concerted launch we've seen from Microsoft's mobile side since, well, ever, comes a bit of less than optimistic rumor about the fabled "Pink" project. Mobile Crunch cites an anonymous source that spells out major trouble in the Pink camp.


  • A good chunk of the original Sidekick team picked up in the Danger acquisition has been fired or left.
  • Third-party support is next to nil.
  • There's much dissent in the ranks, including rampant iPhone use.
  • The project is two years behind schedule.
  • The Turtle is a piece of junk. (our words, their sentiment)
  • Microsoft didn't develop the UI, and the team is struggling to replicate it.
  • Mobile Crunch's source says the project “is near death and probably will be canceled.”

So basically what this source is saying is that things were in shambles (now there's something new for Windows Mobile) and that the Sidekick was bought out and is going the way of the dinosaur. We discussed Project Pink at length on the WMExperts Podcast a couple of weeks ago and kept coming to the same conclusion: If Windows Mobile 7 is going to be as Zuneriffic (my word ... Don't worry, it'll catch on) and consumer-friendly as we hope, does Microsoft really need to split its lines again with whatever the Turtle and Pure were/are going to be? This could well be Microsoft converging ideas, and sour grapes over somebody being left out.

And another thing: We're discussing a pair of unannounced, leaked devices that are part of an unannounced, highly rumored project. This isn't like Palm killing the Foleo.

The death of the Sidekick line would be a bummer to a lot of people (save for Perez Hilton). But if Windows Mobile 7 turns out anything like we've been dreaming about (and we mean that more literally for, erm, some of us), we have a feeling that in due time, nobody will remember a couple of unannounced devices that might not see the light of day anyway.

Phil Nickinson

Phil is the father of two beautiful girls and is the Dad behind Modern Dad. Before that he spent seven years at the helm of Android Central. Before that he spent a decade in a newsroom of a two-time Pulitzer Prize-finalist newspaper. Before that — well, we don't talk much about those days. Subscribe to the Modern Dad newsletter!