Millennial Media: Windows Phone impressions increased by 48%

Millennial Media has released some statistics which puts Windows Phone in a healthy attack. According to the mobile advertising specialist Microsoft's platform has increased the volume of advertisement impressions month-on-month by 48%, matching Android. iOS and Symbian remain "relatively flat" while Blackberry grew by 10%.

With Mango just around the corner, we will look forward to comparing data from a number of analytical sources before and after the release of the update and launch of new hardware. We looked at Millennial data back in June and how Windows Phone has a higher CTR (click through rate) than iOS and Android.

The above table shows the top 10 app categories ranked by the number of impressions accumulated. It's interesting to see health and fitness jump into 8th place, while gaming is always a firm favourite to top the chart. Check out the full global report in a PDF below.

Source: Millennial Media (PDF), via: WMPU

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.