Mobile transition earns Microsoft second place in new brand rankings

Microsoft has earned itself the second top spot for being the world's most valuable brand, trailing Apple and leading Google. Thanks to a transition to mobile, Forbes is ranking Microsoft second and gives the company a brand value of $63 billion, which is up from prior years. Microsoft's focus on mobile, its successes with the cloud, and coveted NFL sponsorship all helped to bolster the company's brand reputation.

According to Forbes:

Microsoft ranks second with a value of $63 billion, up 11% after being flat the previous three years, as the brand works to make the transition to a mobile world. Microsoft has recently had more success with its move away from the PC and software licensing model towards cloud offerings.

The publication says that Microsoft still has a lot of work ahead as its Surface tablets battle Apple's iPad.

What do you think of the rankings? Do you think Microsoft should rank higher or lower?

Source: Forbes