New book looks at Stephen Elop's reign as Nokia and calls him 'one of the world's worst' CEOs
Stephen Elop may now be the leader of Microsoft's devices division but before then he was the CEO of Nokia, and a new book about his reign at the Finland company labels him as "one of the world's worst – if not the worst – chief executives."
That's the conclusion made by Pekka Nykänen and Merina Salminen, the authors of "Operation Elop", which was released earlier this week, The duo, who work at the Finnish business newspaper Kauppaleht, interviewed over 100 people, mostly former Nokia employees, for their book. The final result paints a picture of poor decision making by Elop, who was brought in to take over as CEO of Nokia in 2010 following a number of years working at Microsoft.
Some people have believed Elop was actually sent in by Microsoft deliberately to undermine Nokia so that they could later take over the company, and indeed in April Microsoft acquired Nokia's Devices and Services division. However, Nykänen and Salminen don't agree, saying, "Elop's role can be summarized accordingly: he failed in his attempts to save Nokia. He made monumental mistakes – but all in good faith. He took massive risks by placing all of his eggs in one basket (the Windows Phone platform)."
Do you agree with the author's statment that Elop turned out to be one of the world's worst CEOs?
Source: Yle via Neowin
Get the Windows Central Newsletter
All the latest news, reviews, and guides for Windows and Xbox diehards.
Where would Nokia be without Windows Phone? In Receivership writing down it's inventory of unsold Meego phones, seeking of its Patents.
Windows phone became my choice because of Lumia
When I got my Lumia 800, I understood what was the goal, why they did what they did and why MS wanted to be part of it all. The reason was and is the next iteration of the OS, the Windows 10. It's all clear now. And I feel a bit bad for Mr. Elop. He just had to sacrifice him self and his family for the common good of man kind.
That site is there to suggest and vote for the OS (new features/needed stuff) not what Microsoft stores should do
Windows phone but I went with Nokia only because of Elop's decision to go with Windows phone.
Like Samsung do make windows phone and android as well. He should had done that too.
I wonder how much family of those writers was actually working for Nokia and lost their job....
But to be honest, people would like to see Nokia with Android (Nokia X doesn't count). I like Windows Phone mostly because speed.
- Social network integration removal was a request by Facebook (pretty much like the YouTube features removal was a demand by Google - they own the damn thing and have the power to do so), with a better app indirectly integrated proposed as a solution (the mobile app is a huge revenue generator for FB, so that's a no-brainer, really)
- The dedicated camera button requirement (along with hardware touch buttons) was made non-compulsory in order to reduce costs and encourage more OEMs into the field to make cheaper handsets. And it still does exist on most high-end WPs anyway.
- Creative studio is one of thousands of photo enhancement apps in the store, of which there are many excellent ones far better and free to download. What is so special about it?
- Live lock has been obviously placed on the back burner in light of much bigger things being worked on and developed. It was never anything quite as amazing as we initially thought anyway, and can only be seen for like 5 seconds at a time on the screen before it goes off. No big deal.
- Double tap to wake was an afterthought brought to WP by Nokia from Symbian. It was never part of the hardware/software plan. It's bound to be like that.
- I don't know where you got your WP from, but Search still works as normal for me - with Bing Vision and Music recognition very much available, except when location is turned on and Cortana appears instead.
As for the music app, I have no idea why MS changed things. They have their reasons, I guess.
Stop whining unnecessarily.
And as with any CEO, he made the board of directors aware of his plans. Can you say the BoD was also responsible? Absolutely. But he came with a plan and with an offer. It was good strategy. Therefore, even though he was enabled, it's his responsibility. Posted via the Windows Phone Central App for Android
their underlings manage and report to them the operations by which that company is ultimately valued and traded.
Worst all time CEO, heck no. One you want running your company or large division, perhaps, only temporarily. As others have pointed out, while maybe a good presenter, maybe he is there to be the hatchet man while the company defines the new space,Microsoft doesn't hire dummies, especially twice, more or less.
The poll was like what, 100 people? Seriously,what % worked there and was part of the downsizing?
When that happens to a great company like Nokia, dominant in its day, it is down right distressing.
It's analogous to Digital Equipment Corporation in the 80' with Ken Olsen. Great man, smart, generous, should he have been running the second largest computer company behind IBM, not really. When Robert Palmer was eventually brought in to replace him he did exactly what ELOP, did to Nokia, sliced/diced & sold. For Nokia II can see why they are upset, but he did what he had to do, create value for shareholders instead of bankruptcy. That's the price you pay in a public market economy. I respectfully disagree with the writers of that article.
They went bye bye when Ken addressed sales and others at Brown University and spoke the infamous words "the PC is going nowhere and Unix is the snake oil of operating systems". I wish i was short the stock however, Your right about GQ though, lol sad. It has been my experience engineers don't make the best ceo's. You of all must know after all windows server is basically VMS with a windows front end, cutler assured MSFT that when he went west.
Nokia's downhill started the day Steve Jobs (RIP) walked to the stage back in 2007 ... They thought they were big enough & bad enough to not play the game ... (Just like BlackBerry) ... Everything went downhill since then & later on they brought Elop to fix a sinking ship & do damage control ... Given the circumstances, I think he did okay, I mean things could've been a lot worse. To all the Keyboard CEOs who thought Nokia would've been better off with Android ... Things ain't looking good on that side either ... Sony posted Loses, HTC is barely making enough to stay a float, Motorola exchanged hand 3 times since 2010 & Samsung's momentum seems to running out ... They are projecting a 60% decline in profit this Quarter. I don't know about LG though. ______
P.s. No offense to the great people of Finland.
Nokia needed the Microsoft money ... Look at it that way, they thought Either sell the phone division & become a healthy company ... Or risk the entire company ... If Nokia (entire company) went bust, the results would've been catastrophic.
I totally agree.
And, I think It was Elop when Pureview debuted.
Yeah, but I certainly complain about him if he is responsible for the discontinuation of Symbian.
I personally blame Microsoft. They were very slow with the development of Windows Phone in the early years.
WP 8 was what WP 7 should've been. MS has always been playing catch up, in terms of features and support.
I mean their phones didn't have the ability to select multiple pictures or SMSes till late 2012. What the heck is that? And not to mention how phones like the lumia 900 lost support within 2 months of release. Now I understand there were complications in bringing WP 8 to older devices, but wasn't this supposed to be planned?
From late 2012-late 2013, all flagships on WP had only a snapdragon s4 dual-core processor (which was already an year old in 2012 btw). All this happened because MS couldn't offer timely support.
Also, Nokia too was desperately releasing devices at times. I mean the 1520 came in a couple of months since the 1020, with snapdragon 800. Couldn't they have waited and given a proper 1020 with a better processor that could eventually get 4k videos, continuous focus and fast captures - these are features you'd expect from Flagship Camera Phone. And same is the case of the 900. They would've known that MS would not support WP7 devices soon. So they shouldn't have released the 900 at all.
So I guess the only fault by Nokia was releasing some wrongly timed devices.
WP 8.1 was again a catch up, though it did reduce the gap a little.
If MS had developed WP faster and dealt with it better, Nokia would've stayed in the phone business, made lots of profits, while WP itself would've gained a much higher market share than it has today. And yes, you could've played Candy Crush on WP then, too!
Also Nokia should've timed some devices better, so they had a smaller loss.
So ya, Elop is partly to be blamed, but I guess lack of enough support from MS as a partner was the main cause of what happened to Nokia. And that, I believe is the actual conspiracy by MS. Providing half-sized support so Nokia eventually weakens, but WP isn't gone. Then buying Nokia and becoming a devices and services company.
Supposing Nokia had adopted Android earlier, they would have retained their relevance, maybe even remain ahead of Samsung. Though I love WP but Nokia made a bad decision by not embracing Android. Posted via Windows Phone Central App on Android
If Nokia didn't bring revolution after 3310 and Elop did same then Yes he is a worst CEO.
He sold Nokia to Microsoft and then join Microsoft. Thousands of works got unemployment then yes he is a WORST CEO.
Especially as Samsung are practically taking over android.
So a platform that performs well has little or no competition and friends within Microsoft allowed him to try and do with Nokia what Samsung did with Android.
From a user perspective he did a great job.