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KDDI and Toshiba seem to revving up for the IS12T's release, expected sometime in September. The device was revealed in detail just a few days ago and now a new commercial is floating around. It's actually an extension of their website flash video but nonetheless, it looks pretty snazzy as a teaser of sorts.

No doubt it will be interesting to see how Windows Phone fairs in Japan upon release, notoriously a tough market to crack (even the iPhone took time), as it offers plenty of opportunity for Microsoft if it succeeds.


Daniel Rubino is the Executive Editor of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft here since 2007, back when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, Microsoft Surface, laptops, next-gen computing, and arguing with people on the internet.

  • The word you were looking for was "fares."I am unnecessarily picky ;)
  • It is Fujitsu's phone, not from Toshiba. Otherwise lovely commercial.
  • Technically it's both, aka, Fujitsu-Toshiba. IIRC they merged their mobile businesses in some sort of deal etc.
  • This is a very exciting commercial. I feel like it would make people excited about the phone.
  • I like it, it doesn't go into any specifics but does a pretty good job showing off the new UI.
  • The Droid commericals never do either. The last one I remember was them shooting lighting into a phone and saying it was 4G... and I should run to the store a buy it.
  • I wish the icons on my phone looked like the shimmering ones in that commercial. The OS would look so much better!We *really* need theming on this thing.
  • WOW love it. It looks more modern of how mobile technology should show there videos or TV Commercials. ALso i have feeling Windows phone 7 with new mango will hit it off bigtime due to fact japan is rich in business and business people in japan wants a smartphone that can work with there business needs and that is Windows phone 7. I do not think people in japan care about iphone which just a app phone not a business phone and android phones which is another battery phone is all i see in it. Wp7 takes advantage in having a personal and a BUSINESS phone to use. Japan will buy more wp7 when it realese in Sept.
  • This is the kind of marketing it needs, bring this stuff to the states. I watched it like 3 times :)
  • i like it , its really flashy . literally ,... they have lights flashing over the ICONS . lol...
  • Amazing ad. Shows the beauty of Windows Phone OS.