New Nokia ad shows how its partnership with Microsoft is 'not like everybody else'

Nokia has released the above video on its official YouTube channel, the first footage published on the account since Microsoft purchased the devices and services division from the Finnish company. The two parties have come together to form a new partnership under the Microsoft umbrella, further enhancing what can be offered to consumers when it comes to Windows Phone. The new ad shows how the companies and Windows Phone is 'not like everybody else'.

We've previously looked at how Windows Phone and Nokia hardware in particular (though other OEMs aren't shy at being unique) enable consumers to personalize their smartphones and accessories to better stand out in the crowd. This is exactly what the video covers, showing how the famous Nokia colours help make the user noticed while out and about (something we're able to relate to - there's just something about a 6-inch yellow phablet).

This is the first wave of marketing from Microsoft with its own branding utilized. It'll be interesting to see where the company goes with its message, possibly working further to build on the underdog, "I'm not like everybody else" angle. One thing's for sure; be prepared to see more Microsoft and less Nokia.

Source: YouTube

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.