New Treasure Tag app update ditches the 'Nokia' brand

Yet another Windows Phone app originally developed and released by Nokia has now been renamed by its new owners at Microsoft. This time, its the Nokia Treasure Tag app that Microsoft has updated to cut the "Nokia" part of the title in a new version released today.

There's no change log for the new update, so aside from the name alteration there's no indication that there's been any additional features and updates that have been added to the app. It was created and released just a few months ago as a companion to the Nokia Treasure Tag hardware accessory for Lumia smartphones, which allows owners of the device to quickly find it if it becomes lost or misplaced.

In fact, the app was updated twice this week, so it's possible the name change was made earlier. However, the new store description focuses on it being developed by Microsoft. The new name for the app follows Microsoft's recent moves to remove the Nokia brand from other Windows Phone apps, such as MixRadio and Nokia Care, which was renamed as Lumia Help+Tips.

Keep in mind that the Treasure Tag app, no matter what it's called, still won't work with the Windows Phone 8.1 Preview for Developers because it disables Bluetooth 4.0 LE. It will be enabled with the Lumia Cyan update that began its roll out this week.

You can download the rebranded Treasure Tag app right now in the Windows Phone Store. Thanks to John for the tip!

QR: Treasure Tag

John Callaham