At E3 2018, Microsoft showcased its commitment to investing in gaming, announcing studio acquisitions, tons of new games, and much more. Notably, they also teased a brand new Xbox console, and their widely-expected streaming service.
Speaking on stage at E3 2018, gaming head Phil Spencer reiterated the company's commitment to industry-leading hardware, saying that Microsoft want to ensure that Xbox remains the best place to play, "setting the benchmark" for console gaming.
Additionally, Spencer said that the teams at Microsoft Research are working on new technology specifically to deliver "console-quality" game streaming to your devices, whether it's PC, consoles, or mobile phones.
Cloud streaming is the way AAA developers and Microsoft hope to reach the billions of mobile devices that are traditionally known for transitory experiences with predatory pay-to-win microtransactions. Given Microsoft's dedication to the cloud, they're quite easily the company most likely to mainstream this technology.
For more information on Xbox's announcements, head over here: E3 2018.