Nokia and WP7 potential to rule China

With Windows Phone 7 heading off to a strong but slow start, we have been focusing mainly on analytic data for both US (opens in new tab) and Europe. What we've failed to notice is the dominance Nokia has on the phone market in China, which was reported at 40% Q1 this year, according to Chinese search engine Baidu in a report covering Chinese search habits.

China is massive. We're all aware of the over-population in the country and how their technology is advancing at an equal rate to their economy. With Nokia already owning a huge chunk of the market, pushing WP7 Mango driven smartphones seems like a good marketing strategy to build up a name in the eastern market. We've previously covered the Microsoft plans for China domination in the second half of 2011.

As can be seen in the chart above, 'other' trails Nokia in second place at 15% with Samsung on a minute 9%. Serge Francois, author of the article on Derangedshaman, notes that Microsoft should be wary of Android. While Google doesn't hold the cards on this monopoly table, the OS is steadily growing in market share. Although how could the Chinese possibly resist the tiles?

Source: Baidu (Google Translate (opens in new tab)), via: Derangedshaman (opens in new tab)

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds is Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him over on Twitter at @RichEdmonds.

  • America, let's dominate the world again!
  • I'll believe it when I see it. The fact that I own a Windows Phone, means it's gonna bomb.
  • This is something that MS has thought of when they pushed with Nokia.It's, a very smooth move by MS Nokia is so strong in China. they knew the battle here with ios and android. but in china.. they would have an advantage because of Nokia. I think WP7 will do much better in this coming year. But MS really has to do some slick adds. Adds that show what the OS can do, and the things that you can do with it. They shouldn't revert back to add that have people falling down or dropping phones in urinals. They need to be much more aggressive in showing the OS off. Secondly they need to entice the sales reps, be that with money or Xboxes or a number of things that will push them into selling sell the devices.
  • I couldn't agree with you more.
  • ...only thing stopping them from ruling china's market = facebook :(so my advice to ms is that they should integrate some chinese social network(e.g. weibo or however they spell it) instead of facebook in the chinese phonesand i hope they release the nokia phones as quickly as possible around the globe (especially HONG KONG :D)
  • Richard, Nice picture from India, which only re-enforces the point that the devil is in the details. I see only one phone running a Microsoft OS on the list, the HD2. As for Nokia, its market share has be steadily declining in China. A major paradigm shift, such as the shift to WP7, will only give current Nokia hardware owners an excuse to look at competing platforms, since they will essentially be starting from scratch with whatever OS they choose. What's amazing is how the iPhone managed to get to number two on the chart, considering its high cost and the lack of high speed wireless networks outside the cities in China.