Nokia explains how the company approaches its attractive packaging
Nokia has published a post over on its Conversations blog, going into some detail about its packaging used for numerous products. Not only does Nokia package and fire out Windows Phones (and Asha handsets), but accessories too. The post notes the company sells over 250 different products around the world.
Chris Merrick from Nokia explains how accessories pose a difficult challenge to the teams and why the design of packaging is important:
Merrick continues to explain how the team had to come up with something simpler, while still being able to communicate particular information. Short, descriptive headlines are used to explain the product and its features, while a category label on the side panel helps identify the segment that particular product is within (a dock, charger, headset, etc.).
Materials and design processes
It's easy to tell when a product is by Nokia. You have the brand name and distinctive colour scheme with familiar shapes. As well as the looks, the Nokia teams have also had to alter the materials used to create more effective packaging, as Ulla Uimonen explains:
There's also the environment to consider and Nokia isn't newcomer when it comes to caring for the planet. All materials used for Nokia packaging are recyclable, which is a rather impressive feat. It's good to see a well-known brand taking measures to reduce its impact on the environment, while producing some iconic protection for products. Be sure to read the article for more information over on Nokia's blog.
Source: Nokia Conversations
Get the Windows Central Newsletter
All the latest news, reviews, and guides for Windows and Xbox diehards.
Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.