With the launch of the 800, we've been anticipating Nokia's upcoming marketing strategy in Australia with what the manufacturer can do to maintain the standards of promotion we've witnessed in other countries (think back to London with Deadmau5). With the recent announcement that will see Nokia holding Lumia "Live events" in Brisbane, Melbourne and Sydney this month, we now have more details surrounding the first one on the calendar - Sydney.
As one can probably guess from the above photo, the live event in Sydney sports Nokia's largest augmented reality experience. The public can step up on the Nokia mat to witness an interactive experience powered by an Xbox and Kinect. The video from the console is displayed on a massive 12 metre screen for everyone to enjoy.
Should you choose the Nokia Music tile, you'll be able to compete with Australia’s Got Talent and now local recording star Timomatic in a dance-off. But if that's not your cup of tea, and you're feeling slightly adventurous, then the Nokia Drive tile will produce a random character next to you on-screen; be it an Angry Bird or kangaroo.
Timomatic said the following when asked about his experience working with Nokia on this stunt:
Are you interested in giving this event a looking? Be sure to head on down to Martin Place between 7am - 7pm (16th March).
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Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.