Nokia is at it again, creating a new people-centric ad that focuses more on life, people and enjoying the "everyday" than the phone itself. It's an odd campaign yet surprisingly effective as it certainly piques interest and causes you to focus on the brand as more identity/philosophy than just a phone.
In that sense, dare we say with their whimsical approach and music, it's almost Apple-like? And that's not a bad thing, in fact we like just everything about Nokia's Lumia ad-campaign so far. (See the recent and fantastic French commercial from this weekend).
So without further ado, here's the Little Amazing Show - Part 1.
Get the Windows Central Newsletter
All the latest news, reviews, and guides for Windows and Xbox diehards.
Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.