Nokia is at it again, creating a new people-centric ad that focuses more on life, people and enjoying the "everyday" than the phone itself. It's an odd campaign yet surprisingly effective as it certainly piques interest and causes you to focus on the brand as more identity/philosophy than just a phone.

In that sense, dare we say with their whimsical approach and music, it's almost Apple-like? And that's not a bad thing, in fact we like just everything about Nokia's Lumia ad-campaign so far. (See the recent and fantastic French commercial from this weekend).

So without further ado, here's the Little Amazing Show - Part 1.

Source: Nokia YouTube; via: MonWindows Phone