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Nokia sends filmmaker Casey Neistat a Lumia 1020 after Apple stole his video

Nokia doesn't shy away when it comes to opportunities to poke fun at the competition within the mobile industry. The company has taken a minor jab at Apple by sending a Lumia 1020 (with a note) to filmmaker Casey Neistat. What's the big deal with the free phone? If you're not aware, it has been reported that Apple stole Nerstat's video about the public queuing up for the new iPhone.

Neistat published the above photo on Instagram (which is coming to Windows Phone, by the way). The message states how Nokia knows "it sucks when you have your ideas ripped off." Here's the video in question, which is well worth viewing for a more sinister side to queuing for Apple's latest hardware:

Good guy Nokia.

Rich Edmonds
Rich Edmonds

Rich Edmonds is Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him over on Twitter at @RichEdmonds.

  • Balling Nokia is balling.
  • Drink your cool aid and complete your homework now. Go.
  • You're so lame dad, it's Kool-Aid.
  • Hehehehe lol!!! Dats sme serious calm mind trick of the guy
    hats off..!!
  • Dear Apple, please steal my video :(
  • No kool aid to drink. Nokia, as far as public relations go, is on top of their game. Unfortunately their business practices are awful in the US, shafting the majority of the population on their devices while giving the word free reign. Admittedly part of that is the awful base infrastructure of the US cellular industry that puts the companies in control of the customers rather than the other way around. However, Nokia contributing to that makes them no better.
  • Like they have any choice but to play the carriers' game...
  • ^this.
  • Wow, you're quite the little Marxist, aren't you, Robborboy?  I'm not happy with the way most carrier operate, but I accept that in a capitalist economy businesses exist to make money for the owners & stockholders.  The "power" that exists for customers is that of the "demand" portion of "supply & demand".  If people want to exercise their power over a company, they can stop purchasing the product or service.
  • I am going to go out on a limb here and say that the only knowledge you have of Marxism is what you have heard on politically paid for news television. That aside, I am merely pointing out that how the rest of the world does cellular service is superior.
  • Spot on
  • It's just a different model dumass. It's in no way superior for the Business or Consumer. Get your head out of your lower fold.
  • This was out or necessity. Impossible to outfit such ancient cities with land lines and the like. Cellular services gained the advantage because of this and is the reason cell services abroad are superior to the US. It took us too damn long to catch on and invest seriously in this tech infrastructure. Now if the US would start burying their damn power infrastructure maybe millions of people wouldn't be without power everytime a hurricane or blizzard hits dense communities! /sorryfortangent
  • The US hasn't operated in a true capitalist sense for nearly a century.  What has prevailed is a form of corruption called corporatism.  There's a huge difference.
  • Well, but if you REALLY think about it, Corporatism IS the truest form of Capitalism..
  • You need to step back and think about it a bit more.
  • Capitalism corrupted by anti-competitive behaviour is not capitalism, but a move towards the monopoly. You are, in fact, arguing against capitalism. Not for it. See the break up of the US movie industry for an example of what must be done.
    Personally, Scuba, I wouldn't use such words until you have at least some idea of what they mean. It'll only get you in to trouble one day if you keep doing this.
  • I'm seriously beginning to despise Apple,, especially with that stunt they pulled yesterday, intentionally trying to divert attention away from Nokia world... Those bastards❕
  • It apparently didn't work according to comments on here.
  • Chicken, Tuna, and Rice❕... Scrumdidilyumptious❗❕❗❕
  • Beginning?
  • No, the end ⬇⬇⬇⬇
  • Wasn't just about Nokia World. It was to take attention away from the Surface release as well.
  • Did I miss something? What did they do?
  • Those bastards intentionally schedule their stupid tOYPAD event the same day as Nokia World to steal the spot light from Nokia.. Scared ass bastards❕❗❕❗❕
  • Uh, no. Nokia scheduled their event on the same date as Apple's annual October keynote.
  • Right, and God didn't make water Apple made it first❕❕
  • I'm not trolling. You won't find many people who dislike Apple more than I. But Apple have an event in October every year. Nokia World is usually a month earlier in September.
  • No try, did.
  • It is very clear Apple is very concerned about Nokia and Microsoft working together. Apple is very strong in the USA. But, the rest of the world they are very far behind. The fastest growing OS phone system right now is Microsoft Windows phone 8. They have a long way to go. But, they had the same situation with XBox and now they are number one in the game market. 
    Apple, will always have it's followers. But, it will lose the market war in the end. The real competitor is Google.  But, they are not very business friendly! That is Microsoft's chance to get market share from them. Also, now that Microsoft and Nokia are partners in the smartphone market. They can be more competitive against Google and Samsung.  
  • "If you're into it... Let's do something together!" Does this insinuate Nokia has offered Casey Neistat an employment opportunity with their marketing department, or is such quote one of Nokia's slogan. I'm probably diving in too deep here. :-D
  • Sounds like they're "propositioning" him.
    *cough cough* "Phrasing!"
  • :-D
  • Saw the video a month ago, think he is honest.
  • Hahaha this is amusing! I love how bold Nokia is. They may not be in the best spot, but they know it and they don't back down like other manufacturers seem to do!
  • I can agree with that! I think Nokia will attract a lot more people in the near future.
  • Man I love Nokia
  • Wish I was famous and Apple stole my video too :(
  • Same here. :/
  • Lmao, right!
  • How did they steal it? Evidence?
  • NOKIA is so awesome :)
  • I don't know what happened, but what did Apple do to this guy? Did they just take parts of his video or what? I've seen this funny video, btw.
  • It's reported Apple edited and removed all credit to the author, releasing the video internally.
  • Hahaha, I did not know either.
  • So only people who work for Apple saw it? Internally means inside the company.
  • :P
  • First... thanks for the link... all the source links I could find lead back to the Nokia story.
    2nd... about the "stolen" and re-edited Apple video:
    What I want to know is... did someone @ Apple re-cut the video to make the fandom look good?  In other words, their edited version is 'lying' to Apple employees to deceive them into thinking 'This is how much our customer love us and how much we love them'  ? 
    Or is the sentiment and intent of the original film still intact in the Apple  version and they are showing it to employees to basically say "We're so awesome and look how stupid these consumers are... they'll stand in line for anything we do! Way to go team!"  ?
  • I'm guessing it would be the former.  They must have edited it to change the context and make it seem positive.  That would also explain why they removed the credit since to include that they would have to include the part where he tosses the phone aside (plus it would give people a way to find the original unflattering video). 
    That is a pretty stupid move.  They had to know that someone would come across the original video and then the employees would see how it was manipulated.  Instead of being inspirational it becomes embarasing and dishonest.
  • At least when nokia made that 920 pureview video, and people found it wasn't filmed with the 920, nokia apologized, unlike crApple.
  • Yes, according to reports they even sped it up and add poppy music to make it seem positive.
  • Bold move but a great move....LOVE YOU NOKIA for doing this
  • I love how he threw the phone.
  • And also when he shrugged his shoulders when people did the count down and the first group went inside doing high-5s.
  • You said high-5s! Get it? "5s".... Pun. :)
  • So corny.... Yet hilarious. I honestly lmao after reading your comment  :-D
  • So did I. It made the video that much better.
  • The guy at 5:07 describes my reaction perfectly
  • This video shows how special some Apple fans are.. It's simply amazing that they don't have to think to breath...
  • They don't have to think to breath because they are just copying all the other sheep.. :-)
  • Yep.
  • Jeez tell me about it. You have to be a special kind of stupid to wait a week in the cold to get a freaking phone whose only real change is in an update that every iPhone gets...
  • Lol +1 my friend :)
  • Retards❕❗
  • But it's also has the gold (actually champagne) color that will immediately covered up by an ugly thick case.
  • They get to scan their fingerprints though
  • Or even put plastic bags over their heads....
  • That lady right there should be the poster child for the iSheep.. The stupid bitch could've killed herself❕
  • Stupid is to generous for these people, most couldn't not explain why they are in line.. Except for 3 guys (the guy at beginning wasn't asked or if he was its not shown), Another calling new yorkers crazy whilst waiting in line himself very contradictory lol.
  • Lol❕ Right❔.. And, I'm not trying to make a incorrect comment, or anything, but I usually regard most Asian people as people who are very sensible, and think things through... Now, we have to admit that there was a lot of Asian people in that line... LOL... NYC water❔❔I mean you got to think about it.. With the amount of pipes that NYC has channeling throughout the ground it is possible that they crossed a fresh water pipe with a toxic waste pipe.. LMFAO.. This could explain the stupidity,,, at least for that city... I have no explanation for the others....
  • lol.. who knows, I shared it amongst 20 iphone users.. some you would class as sane and sadly the majority are just insane (14 people). I say insane cos some laughed their ass off and said they always pre-order online whereas the some shrugged and said things along the lines I'd que up myself!!. I was like shit really?? in the cold?? What about if you needed to "relief" yourself.. they still said they would que up days on end if need be LOL
  • As if I needed another reason to love Nokia...
  • And, another to hate Apple.
  • I want that case
  • ^This!
    Would also love the phone to be on VZW, but that case is awesome. Phone really needed to be yellow though.
  • Gotta love Nokia. Though I'm sure all this ballsiness will stop when under Microsoft, who tend to pull their punches.
  • That is one of many concerns I have about the MS purchase. I understand the reason behind it, just don't want to lose many of the things that Nokia does so well as its own entity.
  • How is the scrooggled campaign pulling punches?
  • It's not throwing punches, it's Throwing chairs!
  • I dig humor.... Nokia wins this round.
  • Neistat, not Nerstat. Fix please Rech.
  • I love Nokia
  • Amen to that!
  • I'm curious to how Apple stole his video.
  • It would be really funny if they stole it from iCloud
  • They edited the video for internal use without giving him credit or even asking.
  • I would eat at McDonalds before I would even spend one minute in line for an iFake phone,
  • Lol.
  • I would eat at McDonald's before... ummm.. well,... I just would eat at McDonald's
  • These people have a really boring life.
  • Lol
  • Wow...that video is the reason I do not support apple and ignore their fans.
  • +928.... It isn't possible to take iFans serious, or bother with their case for the premise iProducts are so innovative.
  • Yup, all of em i know slammed webos, wp and me for buying my L920 outright - its to flat!, its to heavy! etc etc. Yet they sing in a spontaneous choir of praise for ios7...
  • Super cool guesture by Nokia. 
    iSheep are a different breed, for sure. I can't see waiting outside for 2 weeks for a PHONE anyway, but certainly not for one that's just marginally better than previous version!
    I would have to take mucho vacation time to do something like that, and I have better things to do on vacation... like take pictures with my Nokia! If they enjoy waiting, then good for them. Gives the rest of us a laugh! :-D
  • Crazy people, if there are more than two people in line when I buy a Windows Phone I go back another day.
  • I bought online and got it delivered on launch day. I did take my yellow Lumia 920 on Nov 17, 2012 to then flaunt in front of people who were in the line...haha
  • That's
  • Wow. I really cannot think of a single thing I would camp-out all night for just to get first dibs on. Those people go way beyond enthusiasts.
  • Pu$$y.. But a REAL good one.. Took me 4+ months with my Lady from when we met, but BEST decision I ever made.. I'm gonna marry her one these days!!
  • Er... in that particular instance, I seriously hope you were the only one in line!
  • LMAO
  • Comment of the day!
  • We have a winner! 
  • Hahahaha
  • I tried waiting in line a few hours early for one of the Halo games. I think it was at 8pm for a midnight opening. (yeah, it wasn't THAT early) Afterwards, I still felt stupid and never did it again.
  • Halo is the only series I've done midnight launch with. Everything else I just go in launch day and pick it up. I thought the people were joking about sitting in line for two weeks. But apparently not, to which I say.... Sigh
  • Me too. I liked the atmosphere. Free swag too.
  • I wouldn't wait for even nokia. I don't see what are ppl going so crazy about. Seriously these ppl shud get a life.
  • The fact is some of them of sadly don't lol. I know a diehard spastic that goes to his local apple store everyday after work. "To be with like minded people", lol..
  • I'm loving that they talk $h!t when opportunity arises.. Kinda like me.. But seriously, the other guys should stop making it so easy.. Wait, scratch that.. Keep em coming fruits n bots.
  • The Nokia gift is cool and all, but bro needs to sue Apple and siphon as much money from those pricks as possible.
  • To get money, you have to prove that they infringed and that there were damages. They infringed, but I don't think there was any damage. If they just used it internally as some other commenter above said, there really is no monetary damages.
  • You can't just use someone else's work and apply it for in-house purpose. You hire professionals to produce such footage. So yes, there certainly are damages/loss of income. The amount however would probably not justify any legal action and this uproar is worth much more..
  • Stupid stupid people. Not trying to be mean but there's just no better word to describe them.
  • The big Q is really WHY? like stated in the video :P
    WHY? would anyone wait in line for two weeks to get a phone?
    WHY? not just order it and get it in the mail one or two days later?
    WHY? is some people just so......?
  • They don't care their wife/husband, kids and family, then sleep outside for a long time and being homeless, haven't change clothes for a long time, ONLY FOR A PHONE
  • Nokia rocks. It just makes me happy to see a company do the right thing. Awesome!
  • Correct me if I’m wrong. All those people waiting for hours, weeks, Days... Are their priorities screwed up? When asked in the video no one can give an honest answer WHY?
  • Because they are sick lol
  • Note true, one of the guys gave an honest answer: he was doing it for money. Assuming he wasn't lieing that was the only coherent answer given for why.
  • Actually, I get it. I would never do it, but I get it.
    Woz was asked why he does it, he said it wasn't about being the first to have the phone it was about meeting people who were excited about technology and just enjoying the atmosphere of the event.
    That I completely get, it's why people still line up for concert tickets instead of just buying online. Though I have no idea why anyone would pay someone to sit it queue for you - you miss the only unique part of waiting in line over ordering it online. And I also don't get the extremes - sleeping with a plastic bag over your head is insane.
  • The music that kicks in at the 3:40 mark on the original vid is suspiciously absent on the Apple edited version LOL
    4:30 mark
    "Ya think I'm gonna stay here for eight days; ya think i'm stupid?"
             - was that a rhetorical question?
    5:39 mark
    best use for an iPwn yet
  • In other news today Samsung bought a 7% stake in corning(gorilla glass)(willow glass)
  • Those iSheep really have a disease
  • isheepabities: a disease who's only cure is to switch to a Nokia :)
  • Scientist!
  • These people scare me.
  • Wow that's a lot of smelly isheeple.... I've waited (not outside a store) for my Lumia 920 for 6 months and I knew it was going to be good.
    But those sheep waited that long for a phone that had 1 new feature
    Stupid ass fans.
  • Are these apple fans crazy? Wtf is wrong with them, waiting 15 days in the line for that piece of shhh
  • I will never understand this part of the tech culture, needing to be the very first. The video highlighted it perfectly when asking people why? The only one who had a coherent answer was the guy who was getting paid to do it. I'm sure there were other coherent answers, but I would bet the vast majority don't really have a reason why they stand in line, especially when you tell them you can do in later that day and walk out without a problem. Not like there are supply issues(generally).
  • I like the choice of Beck's Loser as background music in the original video - waiting in line for a phone!? Really?
  • Brilliant Video by the Film Maker & props to Nokia for the great PR stunt.. He just wanted the gold one..duh. LOL.
  • There were supply issues for the gold, but I'm sure if you wait a couple weeks or even a month, you would get it. They spent 2 weeks in line to get it at launch instead of waiting 2-3 weeks after launch to get it. The fact the all the people interview knew they were being stupid is very revealing.
  • Good guy Nokia that's why I like them
  • Wow.. Look at all those Homeless people !!! 
  • I think those people are retarded, to get an iphone like this.....Ok, you got one....Will you be a rich people? Will your life live longer? Will you be smarter? Will you.......
  • I think as a company Apple is smart, their consumers are not.
    step 1. make a great product initially
    Get their consumers hooked .
    Then make minor changes every so often keeping them hooked for the next minor change. What's new now???? Colors!!!! Wow I'm buying that.. The next big change that will reel in those hooked fish even more will be a major change in size, then what? NFC...1080p.... +20 megapixel camera then SD cards....the lines will be fantastic(insert evil laugh here).
  • Best parts of the video are the lady sleeping in the trash bag and everyone saying they want the gold iPhone.
  • I honestly had no idea people still lined up for iPhones. I thought that fad had died out long ago. That's crazy. Like, literally.
  • That queuing is seriously insane. :-D
  • Sitting in these lines must be a city dweller welfare-lifer kind of thing.  You would have to have no job to be able to sit in line for a week at a time, and most welfare-lifer types have iPhones.  Greatest concentration is in the big cities.  I'm 30 miles north of Pittsburgh, and I've never seen a line outside of a cellphone store. Of course, we have no shortage of welfare-lifers with iPhones.  My wife works with a lot of these types, and they ALL have iPhones.  And they can afford them because we buy their food, gas, housing, and of course, cigarettes.
    To be clear, I'm not bashing people on welfare as a whole.  I know people that need it, even deserve it, and they're some of the best people I know.  I hate the lifers who abuse the system.  Around here they tend to be women under 30 who have mulitple kids to all different fathers.  Their only job is to pop out little "paycheck jr" and neglect them.  My wife works with troubled kids, and she sees it way too much.  And again.... They all have brand new iPhones!  When we got smartphones, she said "Anything but an iPhone.  I don't want to be anything like my clients parents."
    Am I off topic? lol
  • Where I live it's all trustafarians. 
  • No not off topic.. Its a sorry state of affairs, most people like these don't even have priorities other than a)the next thing that makes their close ones go wow, makes them feel wanted i suppose and b) they don't want to do anything that will put any sort of sense of responsibility on them. These sort of people earn crazy amount of welfare and don't deserve it. I live in the city and I see it. There are some on welfare because of job loss, unfortunate accidents, illness that is stopping from working. Fustratingly these people get penalised the most...
  • Thank you for reminding me why I avoid iPhone. iLemmings.
  • I wish they stand besides their aged helpless mom for a night. World will be better if they do that...
  • I would quite happily sit in line for hours / days for a new iphone, but only if i was being paid to do it for someone else :-)
  • One of the guys said he was doing just that ("a professional linesitter"), so go on craigslist and see if there's a job for you maybe. :)
  • That yellow Pelican Case looks great with that 1020 :-)
  • 15 days, all that waiting... for an iPhone. 1st world problems man... it just *ain't* that deep...  
  • Win!
  • Total weirdos, check out the ass sleeping in a plastic bag -- WTF
  • Take that, bitchy Apple haha
  • What's the name of the song?!
  • That was so worth watching, brilliant indeed.
  • Rock on Nokia.
    I wouldn't do the line thang either, but I wouldn't mind meeting those couple ladies walkin' past.
  •    That was really cool of Nokia and the first line of their note was priceless. The sad thing is that I watched the video and not one person could give an intelligent answer as to why they were waiting for a phone that is still lacking features that competitors already have.
  • Now if only I could get the 1020 camera in a 1520 body, on Verizon.