Oculus announces aggressive price cuts for Rift and Touch
Getting into VR just got a whole lot cheaper — if the Oculus Rift is your thing, that is. At the Game Developers Conference (GDC) today, Oculus announced a $100 price cut (opens in new tab) for both the Rift itself and the Oculus Touch controller, making the two bundled together a full $200 cheaper.
All told, you're now looking at a price of $598 for the Oculus Rift plus Touch bundle. The Rift and Touch by themselves now cost $499 and $99, respectively. In a blog post discussing the price drops, Oculus' Jason Rubin explained the move thusly:
Ultimately, the new price points are much more enticing for anyone who was interested but still holding out. And as Rubin alludes to, Oculus' hand was kind of forced based on the fact that console VR — a less expensive prospect — is already outselling PCVR. Combined with a lower barrier to entry set by lower-cost VR-ready PCs now hitting the market, Oculus is hoping for a more accessible high-end VR experience.
In any case, if you've had your eye on an Oculus Rift setup, you can grab one now for a much cheaper price at Oculus, Best Buy, and other retailers.
- See at Amazon (opens in new tab)
- See at Oculus (opens in new tab)
- See at Best Buy (opens in new tab)
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Dan Thorp-Lancaster is the former Editor-in-Chief of Windows Central. He began working with Windows Central, Android Central, and iMore as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl.
Today's VR is amazing in relative terms. However, I agree that it still needs more work. Many games still seem to be conceptual, but at the same time, more "real" games turn up every once in a while now. So, yeah: While VR is not in its infancy, I would say it has become a teenager, anxious to explore and not even close to being ready for adulthood for a long time.