Asha Sharma

Xbox As Xbox's CEO Asha Sharma wins faith from fans with beneficial changes, her former Meta colleague says her drive is "exactly what Xbox needs."

Xbox Xbox CEO Asha Sharma highlights how rising memory costs could impact pricing and availability for the next-generation Xbox, Project Helix, while confirming development kits are planned for next year.

Xbox The big conversation right now revolves around whether or not Xbox will return to "exclusive" games. It's a big decision, much bigger than perhaps most people realize.

Xbox New Xbox CEO Asha Sharma says she's reconsidering Microsoft's position on exclusive games, though won't rush because "I want to make the right decision."

Xbox In a new memo penned by Xbox CEO Asha Sharma and its CCO Matt Booty, Microsoft details its vision and plans for the future of the Xbox brand

Xbox Microsoft is scrapping its corporate "Microsoft Gaming" brand to refocus on its core identity: the "Return of Xbox."

XBOX Xbox CEO Asha Sharma hints at a renewed Discord partnership, with talk of Game Pass flexibility raising questions about future bundles, perks, and more.

Apps Small UI tweaks aim to cut down on accidental hand raises and premature exits.

Xbox Xbox is hiring a senior brand and reputation lead, suggesting a renewed focus on messaging, consistency, and how the platform presents itself across media, partners, and its community.

Xbox While OEM devices are not ruled out, the company remains committed to building and selling its own hardware, offering clearer direction amid ongoing speculation.