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Latest about Asha Sharma
Xbox CEO reaffirms Helix PC vision & backward compatibility
XBOX Xbox CEO Asha Sharma says Project Helix will support PC games, backward compatibility, and premium performance.
Xbox is teasing new Game Pass options and business models
XBOX Xbox CEO Asha Sharma says more flexible Game Pass offerings are coming and hints at different business models for consoles.
Xbox "lost millions of Game Pass subscribers" after its price hike
Xbox Xbox CSO Matthew Ball reveals that the controversial Game Pass price hike caused a significant impact on its subscriber count.
Xbox made its exclusivity decision a month before Gears E‑Day — here’s the timeline
Xbox According to XBOX's Aaron Greenberg, Gears of War: E-Day exclusivity was kept a secret.
Xbox's Project Helix will only be expensive "if we do not innovate," says CEO Asha Sharma
Xbox Memory shortages threaten to make the next Xbox, Project Helix, more expensive — but CEO Asha Sharma hopes to avoid that with hardware innovation.
Xbox CEO Asha Sharma says memory shortages are the next big "challenge and opportunity"
Xbox In a new interview, Microsoft's Xbox CEO Asha Sharma has stated that the ongoing memory shortages present Xbox's "biggest challenge and opportunity."
Valve says Steam Machine is still shipping this summer
PC Gaming Valve has reaffirmed its summer launch plans for Steam Machine and Steam Frame, but costs remain a complete mystery.
Asha Sharma just defined her mission for Xbox: To be "number one."
Gaming It seems the historically high profit margins no longer apply to the new CEO.
Xbox chief doubles down on exclusives as part of the platform’s identity
Gaming Xbox chief Asha Sharma says exclusives still matter, reaffirming they’re part of the Xbox platform’s identity as the company refines its long‑term strategy.
Backlash to PS5 logos in the Xbox Showcase is distrust, not gatekeeping
Xbox Everybody with a brain knows it takes five seconds to go online and find out whether a game is multiplatform. Microsoft's logo "transparency" simply has users doubting whether it's truly behind Xbox's long-term success.
