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Microsoft and Xbox have experienced some high highs and low lows with its video game adaptations over the years, with Bethesda and Amazon's Fallout TV show and 2025's Minecraft movie proving to be huge hits while the live-action Halo TV series and Halo: Nightfall before it left most viewers extremely disappointed.
Overall, though, multimedia projects that draw from Xbox's gaming IPs have enjoyed more of a positive reception in recent years — and according to comments from Xbox CEO Asha Sharma and other executives in a new interview with Entertainment Weekly, there's "more appetite to work with us on titles than ever before."
"You won't see us try to become the biggest linear provider in the world or anything like that, but I think great games are culture, and culture is entertainment," Sharma explained. "If you think about it, we've got the number two show of all time on Amazon [Fallout], Minecraft was top 5 in 2025, Call of Duty is bigger than the Marvel Cinematic Universe. So it all measures. [There's] more appetite to work with us on titles than ever before."
The claim that the Call of Duty series is larger than Disney and Marvel's massive cinematic universe is a bold one, but from what I can tell, the math does actually check out; reported box office numbers put the MCU's lifetime revenue at about $32 billion, while all signs point to Call of Duty making over $35 billion across 500 million lifetime sales.
Now, you can certainly make the argument that the MCU is bigger in terms of cultural impact, but at least from a fiscal perspective, it does seem like Call of Duty has inched itself ahead of the film franchise that kicked off a renaissance of superheroes on the big screen.
That Sharma is confident enough to state so as fact speaks to Xbox's overall confidence in its video game IPs, and how viable they are as franchises to be adapted into other forms of media. Indeed, there is a Call of Duty movie from Paramount on the way, with the film recently getting its June 2028 release date confirmed.
In this very same interview, Xbox also confirmed that there's a live-action Sea of Thieves movie in the works, provided more details about the upcoming Gears of War Netflix series, and even seemed to express interest in taking another swing at a Halo adaptation.
We know a Wolfenstein show is coming to Amazon, that a Minecraft one is in the works with Netflix, and that a Fallout Shelter-inspired reality competition series is filming as well.
Microsoft's plans for multimedia Xbox projects beyond these are a mystery right now, but one thing is quite clear: the company is very interested in continuing to adapt its big-name gaming franchises to other entertainment mediums, and I have no doubts that we'll see additional shows and movies get announced and made in the coming years.
What are some of the Xbox properties you'd like to see Microsoft try and adapt to TV and film? Let me know in the comments below.
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