Windows Central Insider
One of this week's bigger stories in the world of Xbox was the platform's new CEO Asha Sharma stating that "gaming is unaffordable in many cases" in a recent interview with Entertainment Weekly.
Though it was hardly the main focus of the interview — most of it was centered around Microsoft's current and upcoming multimedia projects like the Fallout TV show, Netflix's work-in-progress Gears of War series, and a newly announced Sea of Thieves movie — the comment does stick out at a time when the cost of gaming is rapidly becoming a hotter and hotter topic.
We were curious to hear how you, our readers, feel on the matter, and so when we reported on Sharma's statement, we included a poll about it in our article in which many of you voted to voice your opinion. It remains ongoing, and I'll embed it below, but even now, the way our community feels has been made clear by the votes we've tallied up thus far.
At the time of writing, of the 228 of you that have participated in the poll, a whopping 151 gamers — 66% — believe that the cost of gaming is getting out of control. 28% of you, a count of 63, think it's a growing problem but that affordable options still exist, while the remaining minority think gaming isn't unreasonably expensive.
It's clear that the vast majority of you feel that gaming has become partially or completely unaffordable, and honestly? I'm not surprised.
In fact, I'm right there with you; between the ongoing RAM and storage crisis brought on by the tech industry going all in on AI and rising development costs leading to higher game prices (GTA 6 is $80, by the way), the cost of both new games and the hardware to play them on is becoming untenable.
Just look at the Steam Machine and the Steam Deck; the former costs over $1,000 no matter which version of it you want, and the latter got a brutal price hike last month that's made it a significantly less attractive option for portable gaming.
Sharma made a good point that memory shortages aren't the only culprit, and that "the attention economy and competing subscriptions" in other entertainment mediums like film and TV have made it harder for many to afford games and gaming devices too.
With that said, though, it's undeniable that the AI-driven hardware crisis is largely responsible for what we're seeing, which is why Sharma considers navigating it Xbox's next big "challenge and opportunity." In your responses to Sharma's comments over on our subreddit, though, many of you have rightfully pointed out that Microsoft itself has massively contributed to this problem with its own push for AI.
"Wonder who's fault that is? 🤔," wrote one reader, reacting to Sharma's statement about the price of gaming in 2026. "Well, of course gaming is becoming unaffordable at the moment. No s***, Sherlock. The call is coming from inside the house," said another.
"'Gaming is becoming unaffordable' says CEO of a company making gaming unaffordable," added another, hammering home the point as another of you did: "Yeah. Maybe she should talk to her boss about that."
Like many of you, I too believe that Microsoft has effectively stepped on a rake as it continues to invest in AI through initiatives like its partnership with OpenAI, sabotaging the game and tech industry alongside other big-name AI developers even as its AI products fail to move the needle and AI in general still lacks a clear road to any kind of stable profitability.
Put simply, gaming has become unaffordable — and quite a bit of the blame for that frustrating truth lies on Microsoft's shoulders.
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