Verizon retains top dog title in US; Windows Phone climbing steadily according to new market data from Kantar
Kantar World Panel has released US smartphone market figures for the 3-month period ending June 2013. The report shows Android retaining 51.5 percent of the US smartphone market, while iOS follows in second with 42.5 percent. Windows Phone holds 4 percent, growing slowly but steadily (up 1.1 percent since last year).
Mobile operators were also included in the report with Verizon increasing its lead to 36.9 percent. Head past the break for more details.
With Verizon leading the pack in the US, AT&T remained in second place with 26.5 percent, Sprint in third with 13.8 percent and finally T-Mobile in fourth on just 10 percent. Dominic Sunnebo, Kantar Worldpanel ComTech global consumer insight director, states, "Verizon continues to lead in this second quarter of 2013, driven by its ability to provide a range of highly demanded brands and models, which has ultimately led to the carrier capturing the most sales from all three top OS brands."
It's not just about the mobile operators (or "carriers" if you're from the states). Smartphone platforms were also included in the report. Windows Phone sales between the operators are reported to be in line with Android (share-wise, that is), with Verizon contributing most to Microsoft's piece of the pie. While Microsoft is still lagging behind Google and Apple, the company is making progress.
Nokia has launched the Lumia 928, 920, 925 and Lumia 1020 in the US, as well as numerous more affordable Windows Phones. There's a long way to go and this report doesn't paint a pretty picture if you're analysing just how well Windows Phone is doing in the US, but one has to remember that Microsoft and its OEM partners are attempting to punch through a brick wall with nothing but bare knuckles. More hardware and operator support will help in the coming months.
As Belfiore and colleagues all stated in the past - it's a marathon, not a sprint.
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Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.
By Jez Corden
The market share shrinking in US, Germany, Australia and Spain is indeed worrisome. You have to be concerned about some of the things Nokia and MS are doing just don't help the WP phone sales.
1. MS's delayed release of upgrades. GDR2. GDR3 and WP8.1 are all one year late coming. WP phones are perceived by the public as the old specs phones. Even we all know L9xx specs are more than adequate, it is not good enough for most consumers who are the trend and specs followers. Hopefully, Nokia's 2014 offerings will catchup and exceed the competitors. Camera tech alone is not enough.
2. Nokia phone configurations are questionalble. L925 with 16GB and without microSD, L9xx and L1020 without microSD, L520 without front camera, too many 512MB phones are all self-imposed limitations. I don't know what their Product Managers are thinking. Have they done any surveys among the potential buyers at all? The reason they don't add a mcroSD in is because people don't want it?
3. Apps gap with IOS and Android is not improving. Even I don't feel the app inadequacy myself, but the public perception is strong and real. There is no short term solution either. I wonder if Nokia would look into the feasibility of building a version of dual-boot L1020 and see how market react. It could be hotter than S4. Also the MS Office Touch, supposedly out in 2014, could be a big draw for WP phones and tablets.
4. The carrier exclusivity deals are in fact the biggest Nokia self-imposed limition for sales growth in US. The AT&T deal is obviously failing. The L920 sales keeps going down in the last few quarters is the proof of that. Don't you agree that offering L1020 on all carriers at once is a far better strategy than the AT&T exclusive deal? So any one who wants one can get one on their favorite carrier. Is anything wrong with that? But the Nokia management think the otherwise. They want to make sure the other carrier customers CAN'T get one even they anxiously wants one.
There you go.
Buyer looking at 920 or 1020:
"This camera is great, so I will take a ton of pictures!"
"I got no more space to take anymore."
WP8 OS uses a chunk of space for itself. The Other storage problem is still present. I was surprised that the 1020 still didn't come with microSD support. MSFT and Nokia are either ignoring all of these posts on the WP user forums, or they see it and say "Meh. These users know nothing". Well, so far that strategy hasn't worked out too well sales-wise.
The vendors with dominant position tend to be arrogant. They make a product with features that they think you need or don't need. Then their customers are left with the only choice to take it or leave it. But now Nokia is no longer the dominant player but they still carries the mindset of the past. MS was arrogant when they built the first version of W8 and then fumbled. Now they have come down to earth to re-build the W8.1. I hope Nokia will the do the same to listen more to users' needs.
Unfortunately, the "acted upon" part also needs vast improvement. Three years and still no orientation lock? No way to transfer saved games? No notification center? Please MS, we want to use your os and promote it to others... but you are making it very hard to do so honestly.
Even during a marathon the runners will pick up the pace at key moments.
They should focus on European and developing markets because that seems where they are finding success. And also focus on the US prepaid market, since they have much less competition there.
Get fully-baked official apps. You can third-party it all day long but in the end critics of the OS complain about Fully functioning OFFICIAL apps.
Then we can see the natural decay (thankfully) of varients that lack full access to API's, which leads to complaints about the apps, which leads to complaints about WP.
Problem 2 is the fact that when you go into a store and see 2 WP's and 40 Android phones the 1st inpression the general comsumer has is that WP must not be very good. Then you talk to a rep and they confirm your 1st impression. There has got to be more WP's on display for people to look at, touch and mess around wth the OS a bit. It doesn't help when the stores won't even put the phones out. I can tell you the Best Buy's in my area only display 1 Wp, usually the 822 on Verizon. that's it. They wont even put the flagships out for people to see. For perception reasons alone, they need more WP's sitting in stores for people to see. It all comes down to image and the general public's perception and right now, these 2 things are really hurting WP.
How quickly the platform updates is only a frustration to us - us meaning people who even care what's going on. Now carrier support is awful as well, but a real major problem, a side effect of that, is sales reps know nothing about WIndows Phone and are often not supportive of it. My two friends knew what they want. Many people do not.
I think many many people would really dig WP. It is harsh to minimize the slow growth with too much sarcasm - that growth is happening at all shows word is getting around. Nokia and Windows Phone are a quality product - quirky and in need of refinement, sure, but again, the real problem is all those smart phone newbies and seniors who should be walking out of the phone store poking at the big square tiles on their new phone.