Kantar World Panel has released US smartphone market figures for the 3-month period ending June 2013. The report shows Android retaining 51.5 percent of the US smartphone market, while iOS follows in second with 42.5 percent. Windows Phone holds 4 percent, growing slowly but steadily (up 1.1 percent since last year).
Mobile operators were also included in the report with Verizon increasing its lead to 36.9 percent. Head past the break for more details.
With Verizon leading the pack in the US, AT&T remained in second place with 26.5 percent, Sprint in third with 13.8 percent and finally T-Mobile in fourth on just 10 percent. Dominic Sunnebo, Kantar Worldpanel ComTech global consumer insight director, states, "Verizon continues to lead in this second quarter of 2013, driven by its ability to provide a range of highly demanded brands and models, which has ultimately led to the carrier capturing the most sales from all three top OS brands."
It's not just about the mobile operators (or "carriers" if you're from the states). Smartphone platforms were also included in the report. Windows Phone sales between the operators are reported to be in line with Android (share-wise, that is), with Verizon contributing most to Microsoft's piece of the pie. While Microsoft is still lagging behind Google and Apple, the company is making progress.
Nokia has launched the Lumia 928, 920, 925 and Lumia 1020 in the US, as well as numerous more affordable Windows Phones. There's a long way to go and this report doesn't paint a pretty picture if you're analysing just how well Windows Phone is doing in the US, but one has to remember that Microsoft and its OEM partners are attempting to punch through a brick wall with nothing but bare knuckles. More hardware and operator support will help in the coming months.
As Belfiore and colleagues all stated in the past - it's a marathon, not a sprint.
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