Nokia has announced that it has signed an agreement with VimpelCom Ltd, a global provider of telecommunications services (reportedly the 6th largest mobile operator in the world). The partnership will deliver a new way for consumers to enjoy digital entertainment in the Windows Phone Store, and is also being backed by Microsoft.
VimpelCom has said that consumers who are subscribers on the mobile network will be able to use their phone bills as a payment gateway, much like what we're seeing with some mobile operators already. Instead of using a credit card, customers will also be able to add the cost of a game or app to a monthly bill or have it deducted from prepaid credit.
Nokia is a leading brand in many of VimpelCom's markets, which provides a strong platform for the mobile operator to offer an enhanced mobile experience when using an app store to purchase content from developers. The company will also provide a dedicated "VimpelCom Shelf", which will make it easy for VimpelCom customers to navigate their way through the content available in the Windows Phone Store.
Available via the local Windows Phone Store, the "VimpelCom Shelf" will feature up to 200 selected applications, tailored to offer local content and services. Pretty neat addition for consumers who are subscribed to the network. Mikhail Gerchuk, VimpelCom's Group Chief Commercial and Strategy Officer, had the following to say on the deal:
It's expected that VimpelCom will roll out carrier billing and the new "VimpelCom Shelf" later this year.
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Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.
Hearing this is good, but come ON, Verizon.
And here I thought there'd be much more "WTF is VimpelCom?!" comments.
Anyway, it's the second largest mobile opreator and probably the third largest ISP in Russia.
Lol I was about to. Then I saw the name Mikhail Gerchov and figured he was from Russia :)
At&t does this and always has. I've never paid for an app any other way than through my carrier bill.
I guess I'm just curious why Nokia had to strike a deal to allow this?
Just hit me.
Vodafone? Airtel? C'mon Microsoft+Nokia, hurry it up on the other carriers too!
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