Kantar Worldpanel's latest numbers shows continued rapid growth for Windows Phone sales in European markets, but heavier drops are highlighted in China and Italy.
Kantar WorldPanel today released market share figures for the smartphone market. For three months to August 2013, the report shows Windows Phone posting its highest ever share of sales, with 9.2 percent across five European markets. Compared to last month's report, this is substantial growth. Android remains dominant across the board, as is to be expected, but there's certainly a change in the winds.
Windows Phone hit double digit sales share in France and Great Britain with 10.8 percent and 12 percent respectively, while in Germany the platform sits behind iOS on 8.8% and is within reach by just one percentage point. Here's what strategic insight director at Kantar Worldpanel, Dominic Sunnebo had to say on Android's position:
"After years of increasing market share, Android has now reached a point where significant growth in developed markets is becoming harder to find. Android’s growth has been spearheaded by Samsung, but the manufacturer is now seeing its share of sales across the major European economies dip year on year as a sustained comeback from Sony, Nokia and LG begins to broaden the competitive landscape."
Sunnebo touches on Windows Phone's continued progress as well. "Windows Phone’s latest wave of growth is being driven by Nokia’s expansion into the low and mid range market with the Lumia 520 and 620 handsets." We've covered Lumia 520 and 620 in the past and how the units are shipping well, especially looking at data released by AdDuplex. Aiming for 16 to 24 year-olds and 35 to 49 year-olds, Nokia has been able to get that balance just right.
Kantar Worldpanel - August 2013 Windows Phone Share by country
- Germany: 8.8% (+5.0% YoY)
- GB: 12.0% (+7.5% YoY)
- France: 10.8% (+5.2% YoY)
- Italy: 9.5% (-0.8% YoY)
- Spain: 2.2% (+0.1% YoY)
- USA: 3.0% (+0.4% YoY)
- China: 2.1% (-2.6% YoY)
- Australia: 6.5% (+2.8% YoY)
We're looking at positive growth overall, with the US still struggling to take off, but it's not falling. The largest notable gains are located in Great Britain, a market that was once a level playground between iOS, Android and BlackBerry, with the former appealing to the younger generations due to BBM. Nokia has been able to tap into these markets successfully with its Lumia line of products.
Overall, Windows Phone experienced steady growth across the board, excluding both China and Italy. The latter market has been considered in the past as a Microsoft stronghold when it comes to mobile platforms, though this month Windows Phone experienced a percentage point change of -0.8 (YoY). China dropped substantially, taking a hit of 2.6% (YoY).
Source: Kantar Worldpanel
We may earn a commission for purchases using our links. Learn more.
Windows 7 far from dead at large organizations despite end of support
Windows 7 reached end-of-life on January 14, but a new study finds that it's far from dead and buried at large organizations. In a study of 60,000 organizations, security ratings firm BitSight found 90 percent of companies with more than 10,000 workers are still running the aging OS.
Could Microsoft go with Qualcomm for a Surface Go 2? You bet.
The first low-cost laptops built on top of the forthcoming Qualcomm Snapdragon 7c confirm our suspicions that an ARM-based Surface Go 2 is possible. Here is what that would mean and why it would be good.
Review: Acer's late-2019 Swift 5 refresh is (mostly) a winner. Here's why.
The previous version of Acer's Swift 5 was a letdown, but a late-2019 refresh has seemingly turned things around and set the lightest 14-inch laptop back on the right path.
Digitize your photos with the best photo scanner you can buy
Confused by the scanner market? You're not the only one. We've rounded up the best right here based on price and performance so you can make an easier final decision.