Surveys and marketing research are important things. Without them, companies would be flying blind.
The Seattle P-I points us to the CFI Group Smartphone Satisfaction Survey [pdf link] of 1,074 people, and the boys and girls in Redmond can't be happy with the results. Results are broken down into the following devices:
Ouch. At least the Nokia fans our feeling our pain, as Windows Mobile and Symbian both apparently had such low mindshare as to fall into the "other" category. CFI spells it out:
Obviously, that's not good. We're expecting big things from Microsoft with Windows Mobile. We'll repeat it until we're blue in the face: Microsoft has proven it can marry a compelling user interface with sleek and sophisticated hardware with the Zune HD. It for darn sure better do so with Windows Mobile 7 (and we still have to figure out where exactly the Project Pink phones fit in).
And we'll go one further and say that this is the reason Microsoft is pushing the "Windows phone" strategy so hard. Microsoft has some great manufacturers behind Windows phones. HTC. Samsung. Sony Ericsson (for now). LG. Acer. Once upon a time, Palm. But, outside of the Treo line, mindshare is still lacking, as evidenced by this survey. Will Windows Mobile 7 and the whole "Windows phone" strategy begin to turn that around? (And we say "begin" because to expect an iPhone-like response is just not rational, for smartphone manufacturer.) News at 11.
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Phil is the father of two beautiful girls and is the Dad behind Modern Dad. Before that he spent seven years at the helm of Android Central. Before that he spent a decade in a newsroom of a two-time Pulitzer Prize-finalist newspaper. Before that — well, we don't talk much about those days. Subscribe to the Modern Dad newsletter!