Many years ago, Microsoft stopped reporting Xbox One sales figures and started measuring success based on Xbox Live members. In 2017, the company released the Xbox One X, the most powerful console ever made, but didn't provide us with figures as to how well the machine was doing at retailers. While there are numerous organizations around the world that report sales figures, The NPD Group tackles it in the United States.
According to Mat Piscatella, an industry analyst with NPD, Xbox One X is "performing phenomenally" this year.
Xbox One sales show the highest growth of the three major hardware platforms in the U.S. this year, and the Xbox One X in particular has been performing phenomenally... year-over-year growth like this at this point in the cycle has never been seen before, driven by launch of the Xbox One X and new content delivery efforts. It's a mid-generation turnaround the market's never seen before. This qualifies as phenomenal, even if not market leading.
It's great to see that the Xbox One X is doing so well. The fact that games like Red Dead Redemption 2 run at native 4K resolution on the console has been a tremendous boost. In some cases — like We Happy Few — Microsoft's machine manages to achieve native 4K while PlayStation 4 Pro only hits 1080p.
Hopefully, this trend will continue in the future. In order to maintain this growth, Microsoft needs to make sure that it always has "the most powerful console in the world" during any given generation. Hopefully its long-rumored "Xbox Scarlett" will maintain this advantage going forward. We should know more about it at E3 2019 in June.
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