Earlier today, the popular (and unofficial) Instagram client for Windows Phone, Itsdagram, faced a dire situation: be renamed or face removal from the Store. Developer Daniel Gary was scrambling for a new name (and font and icon) for his prized app and he had less than 24-hours to do so.
To make the choice more fun and to give you folks a voice, we suggested a survey followed by a poll. From one thousand responses, Daniel Gary and our team whittled it down to five choices. From there, it was all in your hands.
With 31% of the vote and a 10% lead over the runner-up, you as a community have decided on ‘Instance’ as the replacement name for Itsdagram!
Here are the full results.
- Instance – 31% (Winner)
- Pseudogram – 21%
- Livegram – 18%
- Lensa (for Instagram) – 17.5%
- Spry (for Instagram) – 12.3%
Total votes came in at just over 2,000, making this a significant result—especially if you consider that Daniel Gary could have just renamed his app to ‘Fluffy Bunny Lens’ if he wanted! (Actually, he did prefer the runner up, Pseudogram, but alas, even he doesn’t always get what he wants. Heck, our preference came in dead last!).
So who was the lucky winner? Well, this will get a little sticky but technically it was clindhartsen, who posted it at 7:04pm. We say technically because actually a new-to-the-site poster suggested that name (and about four others) at 6:45pm. That poster, who goes by 10701353, unfortunately did not follow our directions which said only one entry per person, so they have to be disqualified.
So clindharsten gets the $50 gift certificate to the Windows Phone Central Store and his name in the app as an acknowledgement! But hey, we’re not complete meanies here, so if 10701353 actually sees this post and contacts us, we’ll give him/her a $25 GC too. Booya.
It’s late tonight, so hopefully we’ll hear more for Daniel Gary tomorrow on the app redesign, including the new font, new logo and the new name that you came together as a community to select!
Congratulations to everyone and thank you for participating.(And try not to be too upset if your choice wasn't picked--it's just a name, folks, have fun with it!)

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