xbox aaron paul

Microsoft will officially start selling the Xbox One without its Kinect add-on for $399 next week in retail stores, and as expected, it has launched a new TV campaign to let the world know about the cheaper console.

The 30 second spot breaks out the celebrity card as Breaking Bad's Aaron Paul is seen spending some of his precious down time on a couch playing the Xbox One version of Titanfall. He demonstrates how the Xbox One can snap a TV show to the side while the user plays a game on the main screen. It also shows how Paul can use the now optional Kinect to say "Xbox, record that" so that memorable gameplay moments can be saved and watched later.

Microsoft has also released a longer clip which shows Paul just playing Titanfall and getting coached by a member of the game's development team at Respawn Entertainment during the filming of the commercial. The clip ends with Paul chatting with the executives at Respawn on the Xbox One's Skype app. Unfortunately, his famous phrase as Breaking Bad's Jesse Pinkman never comes up, which is a shame.

What do you think of this new TV commercial and do you think the combination of Paul and the lower price will make people pick up the Xbox One?

Source: Xbox on YouTube