If you're not already aware of the online Windows Phone store, which is available over on the official Windows Phone website (www.windowsphone.com), it's useful way of checking out Windows Phone content when at a computer. As well as browsing apps from developers, consumers are also able to look through and install OEM apps that are listed in the Nokia Collection, Samsung Zone and HTC Apps.
Prior to this feature it was only possible to check out the latest content from each manufacturer on a device.
Simply choose the Windows Phone you wish to view OEM apps for from the menu (see above screenshot) and a new menu item will be present between "Games" and "Purchase history". Choosing a different Windows Phone from another manufacturer will load the respective app collection. It's a handy addition, and makes app management more of a convenience.