Electronic Arts is making some changes to its plans for the 2016 edition of the Electronic Entertainment Expo. The publisher won't have a booth on the Los Angeles Convention Center exhibit floor during E3 2016, which will be held on June 14-16. Instead, EA will hold a public event called E3 Play that will be held in the nearby Club Nokia venue at LA Live from June 12-14.
This will be the first time in E3 history that EA won't have a exhibit space on the show floor. In past years EA has had one of the biggest booth on the South Floor of the LA Convention Center. EA will still hold a pre-E3 press conference in LA, but it will be held on Sunday, June 12 at Club Nokia, rather than on the company's traditional Monday date. It has also confirmed that it will still have meeting rooms at the convention center during E3 2016, but no booth.
According to what an EA PR rep told VG247:
"Hosting our own event allows us to connect directly with our players and create a meaningful experience for them. In Los Angeles, our players will have access to the games on Monday. We will open up the event to the industry on Tuesday, allowing those who are in town for E3 to see our games and join the experience."
While the new EA Play event in LA will be free, attendees will have to reserve tickets beforehand. A similar event will be held in London on June 12. EA also plans to live stream its press conference and some of its EA Play events.