Sprint and HTC almost gave you a way to customize the HTC 8XT Windows Phone, but killed it due to money

HTC Design Studio

HTC was working with US mobile operator Sprint to introduce a colour customisation tool for the HTC 8XT, according to The Verge's sources. The online personalisation service would enable consumers to add and change colours on the HTC Windows Phone, offering more options that help make the purchase that much more unique. HTC Design Studio, as it was known, was dropped due to cost and complexity.

As shown above, the HTC Design Studio would have provided means to alter colouring for speaker and accents, as well as two-tone highlights and personal engraving. Motorola is offering a similar service with the Moto X, but should the project be successful we could see HTC (and other OEM partners) launching their own tools. Imagine if Nokia followed suit, enabling you to customise your Lumia Windows Phone too. It's a shame HTC shelved the project.

Source: The Verge


Reader comments

Sprint and HTC almost gave you a way to customize the HTC 8XT Windows Phone, but killed it due to money


I think Nokia should do it, but for the next Lumia 7xx and Lumia 6xx.
Firstly, the cost of those phones would be low enough to push off-contract and unlocked, meaning, they could ship these globally to consumers directly -- and avoid the carriers.
Just imagine a $299 Lumia 730 or $199 Lumia 630 whereby you could choose your colour tones, patterns, designs and even your Qi charging cover and Coloud headphones!

Idk sounds cool but I would prefer a high end Lumia to be customizable, not the 1020 though but like the 925 would be awesome, like your idea of including the QI wireless cover and headphones to customize as well!

Naw it should be offered across the entire range. That way you keep all the punters happy -).
Since smartphones are now also used as fashion accessories. This will pull more people to the range and Windows Phone.
Shame HTC shelved the project.. Would have helped push some more HTC units.
Also abit skeptical of this billion dollar market push with Robert Downey Jr, if this fails HTC have had it.

You could always go work at a factory in Brazil and learn how to build one yourself.  Only takes 32 seconds!  (or you're fired)

Too bad HTC couldn't figure it out. This would have been a kick ass promotion. It would have made the phone stand out a lot.

That's a shame. I would have actually highly considered the 8XT if it was available like this, in more than just purple.

+1 I think my decision between this and the Samsung will just be about which-is-less fugly. Unless I can get confirmation of an unlocked Verizon lumia being usable on Sprint's network. And then I'd just use Ting.