In Windows 10, Microsoft will not only be unifying the application platform which developers use to create apps, but also the store in which they are all available in. Beginning today, Microsoft will be giving Windows Insiders on the latest Technical Preview of Windows 10 some new additions to the Store Beta. Movies & TV will be the first addition to the store experience.

Previously, the Movies & TV section showed up in early March, but there has been no content available. Microsoft is now turning this feature on, and the roll-out is expected to take place over the next 24 hours.

Microsoft gave more details on their blog:

"If you are a Windows Insider running the latest build of the Windows 10 Technical Preview – you will now be able to browse and search for videos, rent or purchase movies & TV shows in the Store Beta and play them in the Video Preview app. If you are like me and have already accumulated a massive digital collection in Xbox Video, your collection will appear in the Video Preview app and you can begin watching your favorite previously purchased movies & TV shows from your collection. You will still have access to them on all other Windows devices and your Xbox One."

Microsoft will be adding Music to the Store Beta in the coming weeks, and they promised to have lots more to say at Build 2015.

For what it is worth, we are experiencing crashes when trying to load the Store Beta after the update, so let us know in the comments below your experience.

Source: Microsoft